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Gong Sr Customer Lifecycle Marketing Specialist - Expansion United States, New York, New York 522008689
22.09.2024
RESPONSIBILITIES
- Upsell Strategy: Develop and execute multi-channel expansion programs geared toward capturing customer whitespace and breaking into new business units within existing accounts.
- Cross-Sell Pipeline: Facilitate marketing campaigns aimed at generating customer demand for Gong’s sales engagement and forecasting applications.
- Campaign Enablement: Ensure the Sales and Customer Success teams have the right materials to follow up effectively on marketing qualified leads.
- Performance Tracking: Monitor and analyze the performance of upsell and cross-sell campaigns, making data-driven adjustments to improve results and maximize impact.
- In-app Channels: Partner with the User Journey, Demand Generation, and Product Marketing teams to optimize the performance of our in-app channels.
- Go-to-Customer: Aid in the launch of new products by driving awareness and adoption of new features and use cases.
- Experience: 5+ years of experience in B2B marketing, with a focus on customer marketing or demand generation in a SaaS environment.
- Technical Skills: Familiarity with marketing and sales technologies, including Marketo, Salesforce, Sendoso, and other relevant tools.
- Analytical Skills: Strong ability to analyze customer data and campaign performance metrics to drive improvements in marketing strategies.
- Communication: Excellent communication skills, with the ability to craft compelling messages that drive customer action.
- Education: Bachelor’s degree in Marketing, Business, or a related field.
- We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
- Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
- Mental Health benefits with covered therapy and coaching.
- 401(k) program to help you invest in your future.
- Education & learning stipend for personal growth and development.
- Flexible vacation time to promote a healthy work-life blend.
- Paid parental leave to support you and your family.
- Company-wide recharge days each quarter.
- Work from home stipend to help you succeed in a remote environment.
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