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Adidas KEY ACCOUNT MANAGER 
Italy, Lombardy 
519354747

20.07.2025

Functional:

  • Responsible for driving the Franchise strategy for assigned accounts
  • Leading and managing the implementation of Brand and Sales initiatives, programs for the franchise channel to promote key messages and achieve a competitive advantage.
  • To establish strong relationship with franchise customer’s decision makers to increase sales opportunities and brand presence.
  • To effectively apply sales strategies, policies and best practices in the franchise channel.
  • Allocate resources, negotiate, implement and track action plans to achieve set annual net sales target.
  • Ensure proper representation of the brand and ensure excellence in in-store execution.
  • To pursue additional business opportunities and apply a strategic mid-long term approach.
  • Manage all interfaces
    • By frequently addressing the requirements across functions
    • By proactively coordinating/ facilitate meetings with other functions and accounts
      • To develop the franchise account strategies
    • To ensure quarterly updates of strategic franchise account initiatives
    • To present strategic initiatives for local management team
    • To establish regular franchise visit schedule
  • To manage sustainable growth by adopting a sell out mindset and drive initiatives through sell out support
    • Proactively lead the alignment of the sell in/ out process across internal functions
    • By proactively facilitate meeting/business reviews with designated operations team and Customer Service
    • To conduct and share sell through information from account

Controlling:

  • To deliver and measure progress of franchisee’s KPIs
  • To monitor and report the market trends and competitors in the area
  • To provide realistic business plans and forecasts that is aligned with the company’s long range plan.