JPMorgan Local Impact Marketing Lead-Firmwide & Communications 

United States, New York 

519226054

Job responsibilities

• Understand brand reputation drivers, audience priorities, competitive landscape, market challenges/nuances, and industry elements with implications for FIMC’s objectives and efforts.
• Work with Communications colleagues to deliver articulation of project objectives, challenges, relevant insights, messaging priorities, and proposed plans.
• Write inspiring creative, research, and media briefs informed by broader strategy – serve as a key connector and integrator across practices.
• Develop and implement a holistic measurement and optimization approach, working with partners to interpret and package results and incorporate learnings.
• Partner with internal Brand, Media, and Insights teams, as well as external vendors and agencies, to deliver integrated marketing campaigns and creative content development across paid and owned channels.
• Serve as overall end-to-end project manager and lead of defined markets by managing holistic timelines, Legal and Compliance reviews, budget allocation, and other operational needs.
• Drive day-to-day delivery of tactical plans, determine and drive necessary meetings and cadence for leadership and executive updates.
• Demonstrate a risk and control mindset, ensuring adherence to firmwide and FIMC processes.
• Serve as the marketing key point of contact for business partners and key stakeholders.
• Develop curated “roadshow” materials for socialization and alignment of strategy, plans, and results.
• Inspire synergy with broader FIMC and lines of business workstreams, forging connection points and thinking creatively and strategically to advance new marketing ideas and initiatives.

Required qualifications, capabilities, and skills

• 7 plus years of relevant experience in marketing strategy development and execution, consulting, or other similar roles.
• Experience in Impact/Brand Reputation marketing, B2G marketing, public affairs, or other similar focus areas.
• Demonstrated career experience in integrated strategy development and execution – ideally involving channel and communications planning, content strategy, and full-funnel paid media planning.
• Understanding of the creative development process, with knowledge of marketing channel-specific creative strategies and solutions across video, social, digital, sponsorship, and experiential activations.
• Demonstration of successful agency and/or content vendor engagement experience.
• Strong analytical capabilities coupled with the ability to identify issues, gather and analyze data, obtain consensus, and implement change.
• Well-developed organizational skills to manage multiple projects and priorities. Must be self-directed, proactive, high energy, detail- and results-oriented.
• Experience working cross-functionally, collaborating with team members across business and staff areas at all levels - achieving goals without direct control over all resources.
• Strong written and oral communication skills, including the ability to synthesize “the story” for executive-level audiences and adjust communication and style based on different audiences and agendas.
• A track record demonstrating a high level of personal initiative, setting and achieving challenging goals, and demonstrating entrepreneurial leadership.