Airbnb Consumer & Product Communications Lead APAC 

Singapore, Singapore 

513724773

A Typical Day:

• Lead and execute high-level consumer communications strategies, translating global priorities into impactful, regionally relevant initiatives that support Airbnb’s key business goals across APAC.
• Oversee the development and management of region-wide campaigns, including Only On Airbnb projects, local awareness campaigns, celebrity-hosted stays, influencer collaborations, and product launches, ensuring flawless execution in partnership with local communications teams.
• Act as a key liaison between APAC consumer communications and global consumer communications, regularly briefing on regional progress, key opportunities, and challenges.
• Partner closely with teams across marketing, policy, product, and legal to ensure integrated communication strategies and seamless implementation across all campaigns.
• Leverage deep understanding of APAC’s cultural and media landscapes to drive innovative, buzz-worthy campaigns that generate wide-reaching social and traditional media coverage, while positioning Airbnb as a leader in travel and experiences.
• Empower local market creativity and agility, while providing guidance and support to regional communications teams to ensure alignment with global objectives
• Manage, mentor, and enable the success of direct reports in the regional consumer communications teams.
• Proactively develop solutions, find efficiencies and improve processes across the international team.
• Ability to manage key external agency partners and third party brands, including drafting scopes of works, reviewing creative proposals, term sheets and executing contracts.

Your Expertise:

• 10+ years of leadership experience in consumer communications, with proven success in a regional or global role. Experience in the tech or travel industry is a strong advantage.
• Exceptional track record in developing and delivering high-impact consumer communications campaigns that drive brand awareness, buzz, and trust across multiple markets.
• Track record in people and team management across cultures and/or geographies.
• Strong expertise in navigating cross-functional collaboration in a matrixed organization, with an ability to influence and build consensus among diverse teams.
• Proven experience partnering with public policy teams to amplify consumer narratives with a broader policy focus.
• Highly skilled in stakeholder management at all levels, including leading discussions with senior leadership, and external partners.
• Demonstrated ability to manage communications in a fast-paced, dynamic environment, with a proactive, solutions-oriented approach.
• Adept to change and ambiguity while always remaining calm under pressure.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives.
• Passion for popular culture, emerging trends, and travel, with a strong entrepreneurial mindset and ability to think both strategically and creatively.

Offices: Singapore, Singapore