Philips B2B Senior Marketing Communications Manager – Oral Health 

Netherlands, North Holland, Amsterdam 

513476516

B2B Senior Marketing Communications Manager – Oral Health

B2B Senior Marketing Communications Manager – Oral Health

In this position you will develop and execute integrated global marketing communication plans and assets in line with the Brand Positioning and Identity across various channels, including traditional media, digital marketing, CRM, hub, events, and public relations to build brand awareness/MOR, manage reputation, and communication performance for Philips Sonicare.

Your role:

• Responsible to lead and strategically develop, maintain, and enhance Sonicare brand image & MOR , reputation, and value by overseeing its marketing initiatives, ensuring consistent messaging in line with the brand positioning, to foster strong customer relationships and unlock the end-to-end customer experience
• Ability to oversee an integrated long-term brand roadmap and implement a cohesive approach to customer communication across all channels, aligned with the overarching marketing objectives
• Ability to design seamless and engaging customer-centric (online) engagement with the brand to optimize the customer experience journey across all touchpoints before, during, and after conversion
• Ability to utilize digital marketing techniques such as SEO , social media marketing, CRM, affiliate advertising to promote the brand and its offers across various digital channels and expand data(base).
• Develop and design integrated campaigns and marketing content ; briefing, planning, message development, master asset/content, that actively engages the target audience, that is fit for platform, and according to market and transcreation requirements (paid, owned, earned asset matrix)
• Ability to integrate various customer interaction platforms and develop targeted strategies incl CRM journeys, to deliver a seamless experience and engage each audience segment based on their unique needs.
• Delivers upon innovative, efficient, and culturally relevant consumer and professional centric marketing communication initiatives / campaign platforms for the brand
• Responsible for optimizations and monitors standards for effectiveness of the Marcomm plans and integrated campaigns to raise the norms collaborating with media, ,com, CRM, Amazon, sales, production and Regional teams
• Ability to plan, execute and oversee projects effectively including defining objectives and managing competing constraints, to successful project completion (agile/scrum preferred)
• Drives consistent and distinctive Brand Personality and Tone of Voice at category comms level
• Ability to manage marketing/communications agencies by developing and implementing policies, as well as overseeing the daily operations incl SOW, budget and resource management
• Act as an advisor, providing ongoing support to elevate marketing and comms strategy and challenge traditional thinking around the brand, category, consumer, professional and creative context

You're the right fit if:

• Global Brand Builder with at least 8 years of experience in multiple marketing disciplines; well-rounded marketer with strong business and consumer understanding
• 5+ years of experience in B2B preferably with personal care products (B2C is a plus)
• You have a wide network and understanding of the Oral healthcare sector
• Global Marcomm experience (5 years min.) with a proven track-record in creative excellence
• Strong communication and stakeholder management experience is a must
• Fluent written and spoken English other languages are an advantage
• Managed a roster of global A+ (creative) agencies

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
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