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SAP SAP Brand Strategy Messaging Expert 
United States, New York, New York 
510840509

24.06.2024

WHAT YOU’LL DO

As a brand strategy and messaging expert in the Brand Messaging team within Brand Strategy, you will lead the development of messaging across various domains including corporate, products/solutions, and campaigns, shaping and maintaining the consistency and effectiveness of the SAP brand message.

This will include:

  • Bringing the brand to life by crafting external facing messaging for campaigns and other marketing activities across products and platforms

  • Leading high visibility projects and collaborating effectively with team members and stakeholders

  • Analyzing, developing, and articulating complex concepts and data in a simple, clear, and compelling way, both in written and oral communications

  • Managing projects, defining deliverables and providing strategic advice and interpretation of situations

  • Building partnerships with key decision makers across organizations

WHAT YOU’LL BRING

  • 10 to 15+ years of experience in brand strategy, with specific subject matter expertise and experience in messaging across large, matrixed organizations

  • Demonstrated ability in developing and crafting effective external facing messaging using audience insights for various aspects of a brand, including corporate, products/solutions, and campaigns

  • Strong storytelling skills and experience

  • Stakeholder management experience and executive presence for effectively providing brand strategy services to senior SAP executives

  • Experience in B2B required; with a preference for those with experience in enterprise software, tech, or IT industries

  • Experience in brand strategy/consulting (agency or client side) or product marketing is a strong plus

  • A consultative, collaborative, and service-oriented style

  • A proactive mindset, sense of urgency, and “can do” attitude that relentlessly drives initiatives and goals to success

  • A passion for brand building and messaging that engages audiences and fuels business growth

  • Bachelor's degree or equivalent required; MBA/Master's degree or equivalent preferred

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