Job Responsibilities
- Understand brand reputation drivers, audience priorities, competitive landscape, and market/industry elements with implications to FIMC’s objectives and efforts.
- Work with FIMC Communications/PR colleagues to deliver articulation of project objectives, challenges, relevant insights, messaging priorities, and proposed direction/plans.
- Create inspiring creative, research and media briefs informed by broader strategy – serve as key connector and integrator across practices.
- Develop and implement holistic measurement and optimization approach, working with partners to interpret and package results and incorporate learnings.
- Partner with internal Brand/Media/Insights teams and external vendors to deliver integrated marketing campaigns and creative content development across paid and owned channels.
- Serve as overall end-to-end project manager and lead of defined area and projects.
- Set and manage holistic timelines, collaboration with legal/compliance, budget and other operational needs.
- Drive day-to-day delivery of tactical plans, determine and drive necessary meetings/work sessions and cadence for leadership updates.
- Serve as the marketing key point of contact for business partners and key stakeholders.
- Develop curated “roadshow” decks for socialization and alignment of strategy, plans, and results.
- Inspire synergy with cross-international workstreams and broader FIMC connection points.
Required Qualifications, Capabilities and Skills:
- Relevant experience in marketing strategy development and execution, consulting, or other similar role.
- Demonstrated career experience in integrated strategy development / execution – involving channel and communications planning, content strategy and full-funnel paid media planning.
- Familiarity with overall creative development process, with working knowledge of Marketing channel specific creative strategies and solutions, across video, social, digital, and sponsorship/experiential activations.
- Demonstration of successful Agency or Content Partner engagement experience.
- Strong analytical capabilities coupled with the ability to identify issues, gather and analyze data, obtain consensus and implement change.
- Well-developed organizational skills to manage multiple projects and priorities. Must be self-directed, proactive, high energy, detail and results-oriented.
- Experience working cross-functionally and collaborating with team members across business and staff areas at all levels - achieving goals without direct control over all resources.
- Strong written and oral communications skills, including the ability to synthesize “the story” for executive-level audiences and adjust communication and style based on different audiences and agendas.
- A track record demonstrating a high level of personal initiative, setting and achieving challenging goals, and demonstrating entrepreneurial leadership.
Preferred Qualifications, Capabilities and Skills:
- Preferred experience in Impact/Brand Reputation marketing, B2G marketing, public affairs, or other similar focus areas.