- You will learn about Apple Products and become a specialist on product features and related accessories- You need to understand how to use multiple sources of information to stay current on product, policies and technology changes- You will set the customers' expectations after they have placed their order, e.g."what happens next," to ensure a favorable end-to-end purchasing experience - Enter new sales orders into the appropriate system(s) where appropriate- Seek to establish rapport with customers so that they will actively seek the agent to process their next Apple Store requirement