Adidas DIRECTOR DIGITAL 

China, Shanghai, Yangpu District 

49842392

Key Responsibilities:

• Drive quality growth by leading the overall country Digital channel plan by defining each country's potential and share to achieve net sales and contribution
• Ensures the Digital channel is prioritized in all country decisions & activations
• Team play with Digital team members and other channel leads to provide a comprehensive view of the country, managing it as a complete ecosystem to drive business results.
• Ensures Ecomm & 3p IBP alignment (together with Ecomm & DPC teams)
• Build an integrated in-season strategy for Digital – Ecomm & 3p
• Understand integrated stock evolution of digital channels (Ecomm, 1p & 3p)
• Have a clear understanding of the cross digital performance analysis
• Integrate Digital media strategy & plan led by media activation – coordinate efforts & investments
• Share best practices, maximize & guarantee the best return on investments

Key Relationships:

• VP Digital LAM
• Digital LAM Functions – Buying & Trading, Operations, Customer Service, Analytics, Growth.
• Wholesale / Retail
• Market Brand Activation & Digital Activation
• Supply Chain & Logistics

Knowledge Skills and Abilities:

• Proven track record of meeting or exceeding sales and profit goals
• Business acumen and entrepreneurship - in Digital and in building new organizations and teams
• Strong leadership and influencing skills
• Strong Team builder - comfortable working in a matrix organization, across borders/time zones managing a diverse and global group of highly skilled leaders and experts
• Multi-sales-channel experience or affinity
• Strong quantitative and analytical skills
• Industry experience, sports industry a plus
• English – Fluent verbal and written

Requisite Education and Experience / Minimum Qualifications:

• 8 years+ experience in digital/e-Commerce or other related Commercial discipline
• Digital expert and commercial driven mindset
• People management experience - challenge and focus