Adidas DIGITAL MERCHANDISING MANAGER 

China, Shanghai, Yangpu District 

514409821

Key Responsibilities / Authorities:

• Manage execution of digital merchandising strategy for the responsible category/categories on adidas.com and adidas App, and provide analysis and weekly/monthly reports of the category performance
• Provide input into sitewide merchandising strategy (cross category) and adapt output to meet the needs of our consumers in local markets.
• Contribute to market product range optimization based on global guidance and consumer demand and establish stakeholder processes for flagging any risks and/or opportunities.
• Manage product sell-thru by utilizing merchandising toolset, with a focus on sorting rules, product placement, evergreen content, page content, third party vendors and site configuration.
• Work with analytics team to ensure reporting and KPI framework for merchandising decisions and ongoing improvements that can be tracked and validated.
• Work closely with Marketing Activation, CRM, Buying, Site Ops, Consumer Experience and other marketing channels to ensure wider cross-channel campaigns are translating into logical site experiences.
• Manage merchandising based on monthly activation calendar and quarterly business priorities and ensure there are ongoing updates giving visibility on plans and business output to wider stakeholders and leadership team.
• Contribute to onsite playbooks and best practices for common merchandising processes, ensuring we can adapt to seasonal differences and trends
• Candidate requires a commercial critical eye on the respective categories and their trading performance, continuously driving optimizations and collaborating with internal stakeholders to improve our trading performance.

Key Relationships:

• Site Merchandising & Category Managers
• Consumer Experience & Wayfinding
• eCom Buying, Planning, Trading
• Marketing Activation
• CRM & Customer Service
• Web Analytics
• Site Operations
• Global Digital Product Owners

Knowledge, Skills and Abilities:

• Creative and energetic team player who has a passion for digital merchandising and delivering data-based recommendations for quantifiable improvements
• A good understanding in digital analytics is essential with analytical software such as Adobe, GA etc.
• Excellent communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
• Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment
• Fluent English, both verbally and written

Requisite Education and Experience / Minimum Qualifications:

• Minimum 5+ years of relevant experience in a digital merchandising or eCommerce site experience optimization role.
• BA / BS in Merchandising, eCommerce, Finance, Business, Digital or related field (Master’s / Graduate qualification a plus)
• Experience in digital analytics, specifically Adobe is a must.