As a Growth Marketing Specialist focused on Conversion Rate Optimization (CRO), you will be responsible for developing and implementing optimization strategies to engage our users across multiple channels including email, in-product, and more. This role requires experience in A/B testing, content optimization, and user behavior analysis within a SaaS environment. You should have excellent problem-solving and communication skills, the ability to translate data into actionable insights, a collaborative mindset, and be extremely organized.
In particular, you will:- Analyze existing communications and performance data to identify opportunities for optimization
- Develop and prove data-driven hypotheses through A/B testing to increase engagement and conversion rates
- Implement successful optimizations across web pages, email, in-product messages, and other channels
- Enhance the user experience by helping to identify and create frictionless conversion paths between lifecycle areas
- Communicate insights and recommendations to cross-functional stakeholders, including Product, Analytics, and Marketing Operations
- Develop a deep understanding of MongoDB Atlas’ user base to make content recommendations and identify messaging gaps
We’re looking for someone with…- 2+ years of B2D or B2B experience with CRO, A/B testing, and data analysis in a growth or lifecycle marketing role
- Proficiency with email marketing platforms (Iterable, Marketo, Eloqua, etc.) and customer engagement platforms (Intercom, Braze, etc.)
- Strong understanding of email best practices and how they impact conversion rates.
- Familiarity with lifecycle/growth marketing strategies and how they intersect with CRO efforts
- Understanding of how to successfully scale optimizations efforts across different areas of the user journey
- Excellent problem-solving skills and the ability to translate data into actionable insights
- Strong communication and cross-functional collaboration skills with teams including product, analytics, and marketing operations
- Adaptability and flexibility under pressure with a strong grasp of task prioritization and proper evaluation of situational urgency
- An ownership mentality and drive to always keep learning and improving