Microsoft GCR Security Solution Go-To-Market Lead 

China, Beijing, Beijing 

489389992

Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business.

OR Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business.OR equivalent experience.

6+ years people management experience.

• Product Advocacy
  • Leverages credibility and expertise to act as the executive-level Microsoft Security advocate and evangelist, providing global thought leadership and driving impact across solution areas and/or countries. Maintain deep understanding of customer scenarios and evangelize the product portfolio internally and externally. Land differentiated value proposition and create compelling, localized contents (to-customer and to/thru-partner) and integrate with all subsidiary marketing activities. Drive seller usage of Security solution plays and BOM to bring high value customer engagement scenarios to life. Develop local customer evidence & reference cases, partnering with field and partners.
• Business Management
  • Develops and orchestrates execution of business strategy. Tracks the efficacy of plans to drive long-term sustainable growth for the business. Accepts end-to-end accountability for revenue, scorecard metrics, and key performance indicators. Identifies strategic priorities to drive impact that changes company strategy, programs, or initiatives. Takes a One Microsoft approach to partnership across peers and senior leadership to ensure alignment and drive business impact worldwide. Leads rhythm of the business cadence connections with corporate, sharing insights back to the business.
• Go to Market Strategy, Planning, and Delivery
  • Responsible for leading and orchestrating marketing plans supporting Microsoft Security initiatives. Create marketing plans and campaign investment decisions, including targeting, for product marketing-owned campaigns and activities, partner with segment/channel teams to prioritize investment decisions for non-product-marketing owned activities. Actively engage cross-segment and cross-subsidiary in the One Microsoft orchestration (rationalized audience touches, coordinated offers, integrated marketing calendar, etc.). Grow capabilities and capacity in Partner ecosystem in partnership with GPS. Provide business objectives to CMO Integrated Marketing Managers who develop integrated marketing plans. Builds and lands short- and long-term growth plans, including competitive strategies to drive target market share gains across solution areas.
• Field Enablement
  • Ensures GTM Leads and field communities have the leadership and enablement needed to run the business locally. Serves as the primary orchestrator between corporate and the field and ensures field and corporate leadership are aligned on business results and actions to take. Defines the advisory/direction roles for BG Leads in the field. Provides thought leadership and ensures BG Leads and/or subsidiary PMMs can equip channels and sellers with the knowledge and resources to sell. Strategically activates the partner ecosystem to enable and drive results. Identifies failure points and orchestrates resources to mitigate. Act as the voice of the field by ensuring timely updates/feedback to Corp on product marketing and campaign execution in subsidiary. Bring local market insights to quarterly reviews, connection meetings, and other Corp meetings as appropriate.
• Business Development
  • Drives area/subsidiary leadership through revealing and pursuing long-range white-space growth opportunities and investment plans, including geographical expansion. Cross-references opportunities within the market with the area/subsidiary's capabilities in order to develop strategies that maximize performance across the business. Drives regular engagements with relevant executive stakeholders to develop and operationalize strategies and oversee implementation of cross-market solutions that drive strategic impact and increased market share, in line with area-specific service requirements (e.g., local regulatory compliance/programs).