Amazon Principal Product Manager - Tech Advertising 

India, Karnataka 

488733479

Key job responsibilities
Develop a Visionary Product Roadmap: Define and communicate a long-term strategy and roadmap for app install advertising, alignment with broader organizational growth objectives.
Lead Strategic Growth Initiatives: Drive core initiatives to optimize user acquisition channels, improve install quality, and maximize advertiser ROI through innovative ad formats and programmatic solutions.
Establish Competitive Differentiation: Analyze market trends, emerging technologies, and competitor strategies to ensure our offerings are ahead of industry standards and address the evolving needs of advertisers.
Drive Product Innovation: Conceptualize and lead the development of cutting-edge ad solutions, including advanced targeting, bidding, and personalized ad experiences that attract high-value users at scale.
Deliver Scalable Ad Solutions: Build infrastructure and tools that allow advertisers to effectively manage and scale their app install campaigns, including dashboards, optimization algorithms, and predictive analytics.Advanced Data-Driven Strategy: Set high-level metrics for success and lead data-driven optimizations, analyzing performance to make strategic adjustments and improve cost efficiency, user retention, and long term value.
Executive Stakeholder Engagement: Communicate vision, progress, and results to executive stakeholders, and build alignment around the product strategy.

- 10+ years in product management, with minimum 5 years of deep expertise in adtech or app install.
- Prior experience with digital advertising platforms is a MUST.
- Proven ability to set and execute long-term, high-impact product strategies.
- Comprehensive knowledge of ad platforms, programmatic buying, real-time bidding, targeting, and optimization. Familiarity with DSPs, SSPs, and mobile ad networks.
- Advanced proficiency in data analysis and data-driven decision-making.
- Strong track record of cross-functional influence and leading large initiatives, with outstanding communication and stakeholder management skills across levels.
- Bachelor's in Business, Marketing, Engineering, or a related field. An MBA is highly desirable.