Informatica Principal Regional Marketing Manager - 

Canada, Ontario, Toronto 

485485516

You will lead the execution of regional marketing programs that generate demand and accelerate the pipeline to support sales growth in Canada. Reporting to the Associate Director, East and Canada Regional Marketing, you will collaborate across marketing and sales teams to manage campaigns and programs on time and within budget.

In this role, you will lead regional in-person and digital events, webinars, ABM campaigns, email marketing, and other initiatives using a modern marketing mix to drive pipeline and sales growth.

You will report to Associate Director, Field Marketing.

• Drive cloud growth in Canada by leading targeted regional demand generation initiatives, partnering with sales leadership to prioritize and deliver programs that meet or exceed pipeline goals.
• Execute targeted marketing programs for top Canadian accounts by partnering closely with the ABM team—utilizing their templates and strategies to deliver personalized experiences that drive pipeline creation, deal progression, and wallet share growth.
• Work closely with Industry Marketing teams and sales across Canada's top industries: BFSI and Public Sector, to execute and scale marketing campaigns effectively
• Build specialized multi-channel marketing programs tailored for Canada by partnering with Regional Marketing for in-region events and Growth Marketing for digital channels, while adopting and scaling best practices from other regions.
• Build strong relationships directly with partners in Canada and work closely with the Alliances organization to maximize partner engagement in local marketing activities, ensuring channel partners participate in at least 30% of programs to expand reach.
• Manage external agencies and internal marketing teams to ensure successful program delivery and drive efficiency gains.
• Work with Business Development to optimize lead flow and conversion.
• Communicate regularly with sales via newsletters and reports on marketing activities.
• Analyze campaign performance for continuous improvement and budget adherence.

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years of experience, including Field, Event, Partner or Account Based marketing.
• Experience working with sales teams, channel partners, global system integrators and ecosystem partners to drive pipeline.
• Program management, event execution, and data-driven marketing skills.
• Proficient in ABM strategies and marketing platforms like Marketo and Salesforce.
• Comfortable experimenting with and leveraging AI tools and technologies to enhance marketing efficiency, optimize campaigns, and scale programs.

• Experience in enterprise B2B software marketing.
• Field marketing experience of 2+ years.

• Comprehensive health, vision, and wellness benefits (Paid parental leave, adoption benefits, life insurance, disability insurance and 401k plan or international pension/retirement plans
• Flexible time-off policy and hybrid working practices
• Equity opportunities and an employee stock purchase program (ESPP)
• Comprehensive Mental Health and Employee Assistance Program (EAP) benefit