EY CBS-BMC-Brand Marketing-Performance Marketing-Marketing Insights Lead 

India, Kerala, Thiruvananthapuram 

485285045

Key responsibilities

• The Lead Marketing & Insights delivers insights across client life cycle through clearly attributing performance and impact for branding and marketing activations. Oversees the design and execution of the insight’s projects aligned to business goals and objectives.
• Define and build marketing insights framework aligned to business goals and objectives.
• Closely work with business leadership team to put technical requirements into marketing and insights roadmap.
• Collect, analyse, and interpret large datasets from various sources, including digital advertising platforms, website analytics, and customer behaviour data.
• Identify trends, patterns, and insights that inform campaign optimization and overall marketing strategies. Recommend optimization strategies based on data-driven insights to enable data driven approach for informed decisions.
• Utilize statistical techniques and data visualization tools to present findings in a clear and meaningful way.
• Provide insights into audience behaviours and preferences, enabling the creation of highly targeted and personalized campaigns.
• Stay up to date with industry trends, best practices, and emerging technologies in digital marketing.
• Share insights with the team and propose innovative ways to leverage data for marketing success.
• Demonstrate eye for detail and ensure all deliverables are of high quality.
• Establish appropriate processes and mechanisms to enable teams with seamless execution and agile decision making.
• Build a diverse and inclusive, high-performance team which can navigate ambiguity with ease and dexterity.

Skills and attributes for success

• Ability to clearly articulate and transform data into a story.
• Engage in cross team collaboration to drive activations from start to end.
• Eager and fast learner who is willing to expand on core skills.

To qualify for the role, you must have

• Bachelor's degree. Master's degree is a plus.
• Outstanding written and oral communication skills in English, a generous aptitude to learn the organization’s pattern of communication.
• 8-12 years of experience with top agencies, digital marketing, and measurement, preferably in a marketing and insights role.
• Exposed and well versed with digital eco system (Marketing Funnel) to connect dots and draw insights right from content creation to activation to measurement and attribution.
• Proficiency in tools and platforms like Google Ads, LinkedIn, Facebook, Instagram, Adobe Analytics, Google Analytics, Tableau, or similar platforms.
• Excellent problem-solving skills with the ability to turn data into actionable insights and present complex data findings for diverse audiences.
• Detail-oriented mindset, with a passion for accuracy and precision.
• Excellent MS Excel skills
• Ability to analyse, organize and integrate information and data dump into clear and concise presentations.
• Knowledge of social and digital media research and analytics.
• Well-developed interpersonal skills and the ability to establish and maintain effective working relationships with peer groups and key internal stakeholders.
• Potential exposure in adoption of Gen AI into marketing activations and process improvements.
• Ideally, you’ll also have
• Agile ways of working

Technologies and Tools

• Platforms – Google Ads, LinkedIn, Facebook, Instagram etc
• Analytics – Adobe Analytics or Google Analytics.
• Marketing Automation – Marketo, Salesforce etc.
• Data Visualization - Power BI or Tableau
• Project management
• Web Analytics Tools

What we look for

• Ability to think critically, analyze information, and make actionable recommendations.
• Meticulous attention to detail, organized, and strong project management skills.
• Ability to work as a part of an agile team; independent and showing flexibility during peak hours

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland, and the UK – and with teams from all EY service lines, geographies, and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills, and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.