EY CBS-BMC-Brand Marketing-Marketing Management-Analyst 

India, Kerala, Thiruvananthapuram 

166817218

Working as part of the global AR team, this position is responsible for leading the AR program for key areas within our Technology Consulting business. Reporting to the Analyst Relations Lead, this role will strengthen and accelerate the existing AR program, helping to:

• Develop more strategic relationships with key industry analysts at firms like Gartner, Forrester, IDC and others
• Provide management with strategic consultation on services
• Partner with the sales enablement organization, assist in driving deals with analyst support
• Collaborate with brand, marketing and communications to deliver content and programs to drive lead generation
• Broaden visibility of the company, its strategy and core services
• The position requires an excellent understanding of the professional services industry, and established relationships with industry analysts. Clear, concise and consistent communication skills are critical.

Your key responsibilities

• Execute an AR engagement strategy and program to improve EY's top-of-mind position with key analysts.
• Actively build and maintain relationships with the analyst community, and be the 'connective tissue' between the business and analysts, enabling strong relationships
• Manage participation in key analyst competitive assessment reports (for example, Gartner Magic Quadrants, Forrester Waves, and IDC MarketScapes) in collaboration with global leadership and marketing teams, as well as the global AR team. Facilitate the timely completion of all relevant deliverables including analyst briefings, surveys/RFI, and client reference requests.
• Prepare spokespeople for analyst briefings. Facilitate prep calls, review key messages, talking points, slides; and host all analyst briefing calls and meetings.
• Conduct analyst inquiry and coordinate strategic advisory sessions to support business objectives.
• Advise leadership and internal teams about analyst views and industry trends.
• Promote analyst reports, recognition and events externally via digital marketing. Leverage digital channels to build relationships and awareness with targeted analysts (e.g. engage with analysts on social media), and to support the communication objectives of the business.
• Promote analyst reports and recognition internally, especially for use in sales.
• Maintain activity trackers and manage ongoing reporting of progress against program objectives.
• Lead knowledge sharing sessions and contribute to presentations for different parts of the business.
• Bring best practices to the work, communicating these across the AR team to improve processes and engagement with the analyst community.

To qualify for the role, you must have

• Graduate/Post-graduate in Management, Communications, business or technology
• 10+ years of experience in leading and managing Analyst Relations programs in the technology or professional services industry
• Deep and strong relationships with top industry analysts
• Excellent communication, writing, editing, and project management skills
• Proven ability to work under tight deadlines with limited resources
• Ability to multi-task and quickly prioritize projects and communicate priorities to stakeholders
• Ability to work independently, while also being a great team player
• Experience working in a matrixed, global environment
• High level of energy, enthusiastic team player and dedication to excellence
• A positive, flexible attitude with an unflustered style and collaborative nature

Ideally, you’ll also have:

• An in-house or agency background and experience of working with corporate, financial or professional services organizations
• Experience managing high-profile global events

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.