Philips Senior Analyst Web & SEO 

Netherlands, North Holland, Amsterdam 

47740622

Senior Analyst Web & SEO

Your Role

• Marketing Strategy:Contribute to the development and improvement of marketing strategies, proposing data-driven solutions.

• Strategic Vision Contribution:Play a key role in setting and executing the vision for digital analytics, ensuring alignment with overall business objectives and driving strategic initiatives.

• Digital Marketing Analysis:Conduct comprehensive analysis of user behavior, conversion funnels, and campaign performance to identify opportunities for optimization and growth.

• Reporting and Insights:Design and prepare regular and ad-hoc reports on digital activities and ROI, identifying patterns and anomalies to suggest improvements.

• MarTech Tool Utilization:Leverage tools such as Google Analytics, Google Ads, Google Cloud, Google Tag Manager, SEMrush, Salesforce, and others.

• Dashboard Development:Create advanced dashboards integrating various marketing, sales, and performance metrics.

• Cross-team Collaboration:Collaborate with marketing (advertising, automation, content, regional specialists) and non-marketing teams (sales, product, revenue ops) to understand business models and data needs.

• Documentation:Document the creation, use, and interpretation of dashboards and reports.

• Digital Technology Monitoring:Stay abreast of digital technology developments and suggest improvements.

You're the Right Fit If You Have:

• Bachelor’s degree in Marketing, Business, Statistics, Mathematics, or a related field.

• Experience:At least five years of experience in analytics, with a strong focus on marketing analytics.

• B2B Healthcare Experience:Experience in B2B healthcare marketing is a strong plus, providing valuable industry-specific insights and understanding.

• Technical Proficiency:Advanced experience with digital marketing tools including Google Analytics, Google Ads, Google Cloud, GTM, and data visualization tools (e.g., PowerBI, QlikSense, Tableau, Looker Studio). Experience with Google BigQuery is a plus.

• Analytical Skills:Ability to interpret complex data sets and derive actionable insights.

• Technical Knowledge:Understanding of databases, API calls, and intermediate to advanced Excel skills.

• Marketing Acumen:Deep understanding of digital marketing methodologies, tools, and campaign analysis.

• Communication:Excellent communication and presentation skills to convey technical concepts to non-technical stakeholders.

• Results-Driven:Proven track record of driving measurable results through data-driven strategies and optimizations.

• Detail-Oriented:Strong attention to detail with a passion for continuous learning and professional development.

• Language Proficiency:Fluency in English.

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