F5 Sr Product Marketing Manager API Gateway 

United States, California, San Jose 

477339682

Primary Responsibilities

• Create compelling product positioning and messaging that differentiates F5 API Gateway and Kubernetes traffic management solutions in the market
• Build and use market intelligence by understanding the new and emerging personas, their buying criteria, and how they purchase
• Gain market insight, obtain industry knowledge and analyze data for technical and executive consumption to successfully position F5 API Gateway and showcase our key differentiators
• Research and know your competition, and efficiently communicate how to optimally position F5
• Develop and implement go-to-market plans in coordination with cross-functional team including corporate marketing, sales/channel readiness, and BD teams
• Enable sales and channel teams by communicating the value proposition of our products and developing the sales tools we use in selling motions
• Drive releases by developing launch plans for new products and services and handling the cross-functional implementation
• Produce product collateral such as sales, customer, and analyst presentations, product datasheets, FAQs, briefs, and Web pages
• Contribute to demand generation efforts by delivering product content and participating in activities for the marketing programs that drive demand for F5 products
• Lead engagements with sales and channel teams, customers, and partners via webcasts, direct meetings, marketing communications, and industry events to drive interest, and lead generation
• Direct meetings and present to industry press and trade analysts
• Counsel and mentor teammates on the product marketing team
• Present marketing strategy and plans to senior and executive level management

Knowledge, Skills and Abilities

• Experience working in a global role and understanding marketing differences across different regions
• Demonstrated ability to produce product marketing content: sales plays, blog articles, website material, videos, and written communications – writing samples required.
• Ability to effectively lead & own project initiatives independently
• Great teamwork, collaboration, and interpersonal skills, working across global teams and organizations (often virtual) work environment
• Solid understanding of enterprise marketing and sales motions
• Excellent written and oral communication skills including public presentations
• Strong organizational, analytical and execution skills
• Knowledge of networking, public, and private cloud technologies is a plus
• Strong aptitude for determining optimal ways to analyze markets and position technology products
• May require the ability to travel via automobile or airplane up to 20%

Qualifications

• BA/BS degree or equivalent experience required. MBA Preferred
• 6+ years' experience in product marketing API gateway, API Management, API developer tooling, cloud-native infrastructure space strongly preferred.
• 6+ years analyzing products, customers and market dynamics

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

The annual base pay for this position is: $150,357.00 - $225,535.00