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Salesforce AVP Business Services & Travel Tourism Hospitality BS TTH - UKI 
United Kingdom, England, London 
476527610

20.03.2025

Job Category

Job Details

In this transformative role, you will:

  • Define the Strategy: Develop a bold, forward-thinking growth strategy that positions Salesforce as the trusted partner for the BS TTH Industries
  • Drive Exponential Growth: Rapidly grow revenues and bookings, consistently exceeding targets through scalable, repeatable, and structured sales processes.
  • Inspire Excellence: Build and lead a high-performing sales organisation that delivers measurable results while fostering a culture of innovation, and collaboration.
  • Champion Customer Success: Cultivate deep relationships with CxO-level customers, helping them unlock transformative value through Salesforce solutions.
  • Collaborate Across Teams: Partner with cross-functional leaders to align resources, drive seamless execution, and deliver customer-centric results.
Core Responsibilities

As AVP of BS TTH, you will lead with vision, strategy, and execution to deliver on the following:

Strategic Leadership and Growth

  • Shape and implement Salesforce’s sales strategy for BS TTH, driving substantial year-over-year revenue growth.
  • Build Salesforce’s presence within these industries, expanding into new accounts while deepening relationships with existing customers to maximise loyalty and retention.
  • Stay ahead of industry trends, finding opportunities for digital transformation and innovation to position Salesforce as a market leader.

Sales Leadership and Operational Excellence

  • Lead and inspire a sales organisation that includes Area Vice Presidents (AVPs), Regional Vice Presidents (RVPs), and Account Executives (AEs), ensuring a focus on deal closure and execution.
  • Establish robust sales processes and key performance metrics to create predictable, scalable growth at all levels.
  • Drive operational rigour through data-driven decision-making, forecasting, and reporting, ensuring alignment with organisational goals.

Cross-Functional Collaboration

  • Work closely with leaders across Marketing, Customer Success, Solution Engineering, Sales Strategy, and Employee Success to align strategies and resources that enhance customer outcomes.
  • Act as a strategic advisor to the UKI CEO, influencing decisions that drive Salesforce’s growth and impact.

Talent Development and Culture

  • Recruit, mentor, and develop a team of high-performing sales professionals.
  • Champion a culture of trust, innovation, and continuous improvement, empowering your team to deliver exceptional results.
  • Champion Salesforce’s core values and ensure they are embedded in every aspect of your leadership.

The AVP of BS TTH will be a visionary leader with:

Sales Leadership Expertise

  • Experience in enterprise software or applications sales, with a consistent track record of exceeding revenue goals and driving growth in complex, matrixed organisations.
  • Strong experience selling to CxO-level customers, with the ability to navigate and close high-value, complex transactions.
  • A consistent history of recruiting, developing, and retaining high-performing teams recognised for their culture and results.

Operational and Strategic Acumen

  • Proven ability to implement and scale structured, repeatable sales processes and metrics that drive operational excellence.
  • Expertise in consultative sales, strategic account planning, ROI articulation, and delivering customer-centric outcomes.
  • Deep understanding of the BS TTH sectors, including market trends, challenges, and opportunities for transformation.

Inspirational Leadership

  • A dynamic, forward-thinking leader with a track record of driving transformational change in fast-paced, high-growth environments.
  • A reputation as a talent multiplier, fostering a culture of innovation and collaboration.
  • A strong commitment to Salesforce’s values of Trust, Customer Success, Innovation, and Equality , and a passion for driving impact at scale.

At Salesforce, we don’t just transform businesses; we enable industries to redefine the future. As AVP of BS TTH, you will:

  • Lead a business unit that is critical to Salesforce’s mission, driving innovation and impact across dynamic industries.
  • Be at the forefront of digital transformation, helping customers adopt change and achieve their most high-reaching goals.
  • Work for a company consistently recognised as one of the world’s best places to work, celebrated for its culture of trust, equality, and sustainability.


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