Salesforce Digital Experimentation Analytics Manager 

United States, Indiana, Indianapolis 

47642805

Job Category

Marketing & Communications

Job Details

Job Description:

Key Responsibilities:

2. Prioritize initiatives that improve the user experience and drive business outcomes including trials, chats and sales leads.

3. Design and implement A/B tests, multivariate tests, and other experimental methodologies to optimize digital experiences across salesforce.com and our subdomains as needed.

4. Utilize quantitative and qualitative data to identify opportunities for improvement.

5. Analyze experiment results, identify trends, and communicate complex findings to stakeholders through clear and concise reports.

6. Work closely with cross-functional teams including product managers, developers, UX, and designers to prioritize and implement experiment-driven improvements.

7. Stay updated on industry trends and best practices in digital experimentation and conversion rate optimization.

Qualifications:

1. 6 years of experience in digital experimentation, Conversion Rate Optimization, web analytics, growth marketing.

2. Demonstrated experience designing and executing A/B and multivariate tests with tools like Optimizely, Adobe Target, Optimize, etc.

3. Proficiency with Google Analytics, Adobe Analytics, Tableau, or Looker Studio.

4. Experience using SQL for advanced data analysis is a plus.

5. Exceptional analytical skills with a focus on data-driven decision making.

6. Strong written and verbal communication skills, with the ability to present complex findings clearly.

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Posting Statement

does not accept unsolicited headhunter and agency resumes.

For Washington-based roles, the base salary hiring range for this position is $127,200 to $174,900. For Illinois based roles, the base salary hiring range for this position is $127,200 to $174,900. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: