Amazon Principal WW Specialist Wickr 

United States, Texas, Arlington 

465352188

Key job responsibilities
- Develop and execute GTM plans for AWS Wickr across key public sector segments and mission use cases.
- Drive field enablement: create and deliver sales plays, solution briefs, training materials, and executive-ready collateral.
- Lead outbound initiatives (campaigns, events, partner activations) to drive awareness and adoption.
- Work with AWS marketing and PR teams to amplify messaging through digital, social, and event channels.- Track, measure, and report on GTM performance, pipeline health, and adoption metrics.
A day in the life
As a Principal GTM Specialist, you’ll spend your day working cross-functionally to accelerate Wickr adoption. You may start by aligning with sales on top opportunities, then partner with solution architects to refine messaging for a mission-critical use case. Midday, you could deliver an enablement session to equip field teams with new sales plays, followed by customer or partner meetings to shape joint GTM strategies. You’ll close the day analyzing adoption metrics, capturing field feedback, and driving insights back into product and marketing plans—all with the goal of helping customers securely communicate and collaborate.
Diverse ExperiencesAWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.Mentorship & Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.Work/Life Balance

- Bachelor’s degree in Business, Computer Science, Information Systems, or related field.
- 5+ years of experience in GTM, business development, product marketing, or sales in technology.
- Proven ability to develop and execute GTM strategies that drive measurable adoption and revenue outcomes.
- Experience creating compelling messaging, positioning, and sales enablement content for technical products.
- Strong written and verbal communication skills; comfortable presenting to senior executives and field teams.