Philips Integrated External Relations Director 

Netherlands, North Holland, Amsterdam 

464111656

Your challenge:

You will take end-to-end responsibility for strategic communications activities, designing and implementing campaigns that tell Philips’ story to key audiences across the globe with a focus on informed public, stakeholder, investor and societal audiences. You will play a key role in driving forward the transformation of our External Relations team in close partnership with the newly-appointed Head of External Relations.

Your role:

• Building connections and trust with the broadest and most extensive media and social media ecosystem possible, including key global media contacts, influencers, paid media partners and emerging audiences.

• Supporting the running of Philips’ busy newsroom, including media and influencer outreach and relationship-building.

• Playing a leading role in developing and running integrated reputation campaigns using a range of digital tools and partnerships to tell captivating stories at the speed of news.

• Creating, orchestrating and implementing reputation-focused campaigns that run over months, and developing and delivering fast-twitch content and story angles that play out over hours and days.

• Driving ROI in everything you do, from securing top-tier media coverage, earned social media that draws attention and in the design of integrated, measurable corporate reputation campaigns.

• Driving new ways of working across the communications value chain from audience definition and objective setting to content creation, activation, and project evaluation.

You're the right fit if:

• You're a team player who is eager to learn and embrace new channels, partnerships and content formats as we transform our communications ecosystem

• You have at least 7 years of experience in communications and media relations, including exposure to digital campaigning experience

• Your core skillset is in news generation, PR and media direct relationship management

• You are a strong communicator able to develop and implement strategic communication plans that align with business goals, as well as leading their implementation, including hand-on work at a high level of quality

• You speak native standard English and have a broad global perspective

• Desirable: you understand regulated industries such as financial services, pharmaceuticals or healthcare.

• Desirable: you understand local Dutch media landscape

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