Adidas SPECIALIST RETAIL ACTIVATION 

China, Shanghai, Yangpu District 

46198033

Key Responsibilities:

• To establish strong annual plan of marketing campaigns and activation on all relevant consumer contact points within the key concept store.

• To develop store concept specific brand calendar to support instore communication.

• Develop and execute instore activation / promotional activity plan based on the brand calendar.

• Create and manage all communication tools to support the launch of the campaign or local activation, including digital assets to the aligned schedule and brand direction.

• Ensure global / regional marketing guidelines are upheld during execution of concepts in key concept store.

• Work with own retail team / franchise team to ensure all instore / promotional activities are in order.

• To establish strong relationships with key contacts to increase sales opportunities and brand presence.

• Compose and present all monthly activations reporting including retail / market trends and competitor analysis.

• Ensuring cost efficient of plans and implementation across all appropriate activation.

• Track and report on all retail activation portion of the Marketing Working Budget (MWB).

Knowledge, Skills and Abilities:

• Communication with others
• Manage relationship & diversity
• Planning and Organizing
• Analysis and problem solving
• Influence Others
• Negotiation skill

Pre-requisite Knowledge / Skills

• Degree in trade marketing or related field
• Minimum 4 years work experience in Brand marketing or product merchandising related field, preferable experience in the sport or clothing industry
• A passion for and an understanding of sports along with the desire to translate this passion into building the adidas sports market in Malaysia
• PC literature, excellent oral and written communication skills in English and local languages
• Good planning and organization skill