Microsoft Field Integrated Marketing Manager PRC ABS & Security 

Taiwan, Taoyuan City 

452613928

• with deep market and customer expertise to inform plans and deliver impact in every OU. Within Field Marketing, experienced Marketing Directors or Field Integrated Marketing Leaders in every OU (Operating Unit i.e. Area/Market) to represent and lead marketing end-to-end to the business.
• Commercial Solution Area (CSA)Integrated Marketing with deep alignment to mainstream plays and regional scope.
• Regional Centres of Excellence for Experiential and Social/Digital , Operations and Analytics delivering deep domain expertise.

Required (RQs)

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience
• OR equivalent experience

Preferred Qualifications (PQs)

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience
  • OR equivalent experience
• Prior experience in workspace productivity tools, cloud services, cybersecurity solutions a strong plus – it is the technical aptitude and passion that matters
• Ability to work in a fast-paced, highly competitive and highly ubiguous market where new marketing practices and channels abound, and the balance of agility and planning discipline is needed.
• Fast-learner. Prior experience using AI-based marketing tooling a strong plus.

• Integrated Marketing Planning: You will define the local solution area marketing plan that leverages regional strategy, execution frameworks and marketing technology to drive business priorities via local marketing engines (e.g., digital, social, email, events). You align marketing tactics to marketing objectives (e.g., acquisition, nurture, re-engagement) focused on outcomes and relevant metrics. Bringing deep OU knowledge and expertise to the marketing plan. You will collaborate with regional stakeholders to align Marketing plans to strategy, capabilities, and engines. You will embrace and land Asia regional scale programs with impact in your OU and ensure OU business priorities are being addressed in your marketing plan. You will gather and share internal and external feedback about the quality of the plan.
• Integrated Marketing Execution: You will develop, land and optimize the solution area marketing plan based on insights from customer targeting, segmentation tools and various metrics and local-market knowledge, continually updating and improving on customer experiences (e.g., optimize segments, spend, performance, improve digital channels). You ensure all plans adhere to critical company policies such as privacy, accessibility, compliance and brand.
• Data-Driven Decision Making and Performance Management: You embrace a data-driven marketing culture and will use data-driven insights leveraging available tools and dashboards to optimize marketing strategy and delivery. You evangelise the marketing impact in your OU and provide recommendations back to the CSA team and Centre of Excellence teams for improvement. You inspire sellers and leaders to take action on marketing signals and marketing data to build and progress pipeline. You proactively develop strategic responses based on data to specific market strengths, weaknesses, opportunities, threats, and/or trends.
• Budget Management –You are accountable for the solution area integrated marketing budget for your OU, ensuring adherence to budget principles, quarterly seasonality spend guidelines and compliance standards.