Boston Scientific Product Manager 

India, Haryana, Gurugram District 

451798629

Your Responsibilities will include:

• Marketing Strategy Planning:Lead the definition & marketing plans implementation for calcium portfolio, contribute towards development of marketing plans and ensure consistency with the overall franchise goals and marketing strategy.
• Business Planning (AOP) support:Track brand/ market performance of product, analyze issues and plan actions in line with defined AOP, and assist in the development of the franchise budget (promotion,event, advertising, etc.)
• Market Analysis (Market Conditions, Customers, Competitors):Conduct market analysis activities & gathering key insights (market research, identification of new opportunities, therapies, technology advancement competitors etc.) to support development of marketing strategies. Collects data from the territories on competitor’s sales tactics and prepares the team to counter them and keeps the marketing organization aware; Maintains awareness of industry trends and their impact on sales activities.
• Product Life Cycle Management:Execute product plans in line with overall objectives; execute new product launches as required in coordination with cross functional teams; plan and monitor inventories in line with sales requirements; highlight variances and track & report portfolio performance.
• Marketing Communications:Support development of key marketing communications around own portfolio through seeking inputs, works closely with agencies to develop right messaging and its delivery; seeking local and regional approvals; tracking the effectiveness of the communication (Brand track) to drive differentiation for own portfolio.
• Events and Congresses:serve as a lead to manage local events and collaborate with the teams to leverage the external congresses (be the lead for HCP interactions with BSC at external congresses)
• Be the lead for defining a customer engagement pathway by segmenting, targeting customers profile and develop a segmented approach for the customer journey. Work with the commercial teams together to enroll the HCP in the customer engagement pathway

What we're looking for in you:

• Business School Degree (Marketing & or Sales).
• 4+ years of professional experience in a marketing management role or equivalent
• Experience working in the medical sector is preferrable, Interventional cardiology ideally
• Deep understanding of digital transformation opportunities and customer experience
• Strong commercial acumen
• Good clinical understanding
• Strong project management skills & Teams work and collaboration mindset
• Good understanding of market access processes and regulatory systems
• Problem-solving & solution-oriented skills.
• Analytical skills.
• Fluent English, both written and spoken.