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Cisco Product Growth Strategist Hypershield United States, California, San Jose 446965391
06.03.2025
Key Responsibilities:
- Develop Go-to-Market Strategy for new and existing products: Develop and execute the GTM strategy including identifying target markets, messaging, and positioning.
- Develop Core Product Positioning, Messaging, and Differentiators: Craft compelling and consistent positioning and messaging around the differentiators that align with the overall product strategy and resonate with customers and partners. Work with inbound product management, engineering, and the field to identify and articulate the outstanding value propositions of Cisco Security products, ensuring they are communicated and understood by the target audiences. Passionately represent the voice of our customers to internal teams.
- Enable Sales and Partners: Develop content for collateral, product training, and other resources for direct sales teams and partner organizations. Engage directly with sales and customers to understand changing needs. Attend industry events. Serve as subject matter expert.
- Conduct Market Research: Continuously analyze the market and customer feedback to identify emerging trends, opportunities, and threats. Conduct meticulous competitive analysis to ensure the product is positioned successfully.
- Influence Partners, including Executives: Use excellent communication skills for effective engagement. Demonstrate your strong analytical and problem-solving skills with a data-driven mentality to make product and marketing recommendations. Define and monitor metrics to assess GTM success.
- 10+ years in enterprise/b2b tech with at least 5 years of product management experience, including at least 3 in cybersecurity
- Bachelor's degree or equivalent experience in computer science or related fields
- Expertise in cybersecurity, focusing on network security (firewalls, cloud, or Kubernetes security) or workload vulnerability management
- Product marketing experience
- Security product knowledge including segmentation, L3/L4/L7 security, API security, DevSecOps, policy lifecycle management or vulnerability management
- MBA
- Experience speaking publicly to an executive-level audience
- Strong project execution skills, attention to detail, and a risk-mitigation mentality
- Self-motivation and partnership a strive to find new and innovative solutions
- Excellent analytical, problem-solving, and reporting skills in customer-facing roles
- Ability to lead and influence via persuasion, perseverance, and energy to drive consensus across functions and teams
- Collaboration with internal and external partners
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