Purpose Statement
The Global Product Manager II for Marketing will be involved in all aspects of building and refining the franchise strategy while developing and launching products for our Endoscopic Ultrasound FNA and FNB businesses. Specific activities will include:
- Identifying unmet voice-of-the-customer needs and translating these into marketing specifications for the R&D team
- Providing voice-of-the-customer marketing specifications to the R&D team
- Guiding the writing of customer requirements documents, creating product labeling, defining user-validation activities, redeveloping regulatory claims, surgical technique generation and generating product forecasts
- Championing product commercialization activities across multiple internal and external groups such as engineering, packaging and labeling, regulatory, clinical, quality, sales, etc.
- Developing and executing a comprehensive launch plan and strategy for new products including: developing product positioning, defining marketing messages and collateral, developing sales and physician education programs and training both domestic and international marketing and sales teams
- Determining and leading market research to identify market needs and the corresponding product solution opportunities
- Acquiring and analyzing feedback from key opinion leaders, current and potential customers, third party market research and internal stakeholders
- Possessing an in-depth knowledge of the healthcare industry in general and more specifically, the segments targeted by assigned products, including the motivators for action
- Creating and implementing market development strategies to target key customers
- Execute Business Development acitivies, which include performing Target Company technology assessment, clinical utility, market potential, and go-to-market plan if the technology is acquired.
This role will place a heavy emphasis on:
- Management of an existing, large global business (downstream and sustaining)
- Market Development of new technology and new clinical areas of care both domestically and internationally
- Relationship Building with KOLs and key internal and external stakeholders
- Clinical Acumen/Strategy
Quality System Requirements
Build Quality into all aspects of their work by maintaining compliance to all quality requirements
Qualifications
- Undergraduate degree required, MBA preferred
- 2-5 years of successful related business experience
- Prior experience in product management preferred
- Experience with products that are medically/clinically oriented
- Demonstrated record of success working in a team environment
- Excellent communication and interpersonal skills
- Domestic and global travel up to 40%
- Sales experience a plus
- Previous international experience a plus
Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.