Microsoft Segment Go-To-Market Product Marketing Manager 

Taiwan, Taoyuan City 

441457018

(GTM) manager is accountable forrevenue, usage and share across the segment.The Segment GTM manager is required to have a solid understanding of theirSecurity Solution AreaSecurity Solution Areaand as the voice of the field.  The Segment GTM manager must develop effective partnerships across marketing, partner, services, and sales to lead and execute the fiscal year priorities.

Required/Minimum Qualifications

• 8+ years marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work experience.
• 7+ years of enterprise experience with ANY combination of the following: create and orchestrate strategic go-to-market plans; build, develop, and execute sales enablement strategy; drive marketing and partner programs; product marketing; business planning; product management; customer and market analysis; Go-to-Market strategy and execution; end-to-end customer journey, competitive market analysis and positioning; organize and drive product roadmaps; develop insights from market research; or related experience.
• 5+years experiencemanaging and expanding a product/solution portfolio and driving demand generation and pipeline acceleration within a complex (e.g., multinational or matrixed) organization.

Additional or Preferred Qualifications

• 12+ years marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work experience AND Bachelor's Degree in Business, Marketing, Computer Science, or related field
  • OR equivalent experience.
• 8+ years experience managing and expanding a product/solution portfolio and driving demand generation and pipeline acceleration within a complex (e.g., multinational or matrixed) organization.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:

Microsoft will accept applications for the role until March 28, 2025.

Business Leadership

• Builds relationships and drives regular engagements with relevant stakeholders to operationalize competitive strategies and land implementation of solutions that drive strategic impact and increased market share for Microsoft and partners.
• Leverages area/subsidiary portfolio share, revenue, and usage information to identify insights and actively impact marketing and business planning decision-making.
• Leads a regular cadence of connections with corporate and field teams to execute tactical and strategic planning, gather feedback, and enable field performance.
• Partners across Microsoft core teams' to bring the voice of field and co-designs the strategy and programs to support performance for the segment.
• Aligns and coaches segment field teams, sales operations, marketing plans, business rhythms and change management to convert strategic priorities into local execution to support the performance for the segment.
• Leverages understanding of the overall health of the segment business and customers to identify areas for adjustment to driver greater impact in the field.

Business Management

• Supports the creation and pursuit of white-space growth opportunities across products/services.
• Leverages knowledge of revenue, share targets, and the area/subsidiary's capabilities in order to develop strategies that maximize performance across products/services.
• Delivers product and field insights to the business by sharing data-driven insights about execution, performance, and trends in the segment/area.
• Considers relevant aggregated business metrics, and enables measurement of key performance indicators against revenue, usage and share for the segment.
• Develops strategies to drive target market performance, and actively manages relevant stakeholders to drive the local product market growth strategy. Assesses and compares activity and impact across strategy plans.

Field Enablement

• Serves as a leader to orchestrate, land, and champions solution plays, activating connected sales and marketing execution in their segment to maximize performance.
• Collaborates with the global partner team for local partner-led co-sell and demand generation that supports segment solution play performance.
• Partners with finance, product marketing managers, and sales excellence to ensure team is aligned with business results.
• Provides leadership and clarity to coach and equip the team, channel and sellers with the knowledge, skills, and resources to sell.
• Identifies failure points, and orchestrates resources to mitigate.