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Airbnb Senior Communications Lead DACH & CEE 
Germany, Berlin, Berlin 
437584582

01.12.2024

The Difference You will Make:

Based in Berlin, the Senior Communications Lead, DACH will be responsible for the overarching communications strategy across three key markets: Germany, Austria and Switzerland. The role also has responsibility for reactive communications oversight in Central and Eastern Europe.

The role spans our corporate and policy work, where we face some regulatory challenges, as well as our consumer campaigns where we need to deliver strategies that will drive both brand awareness and positive sentiment. The role demands high level expertise in both consumer and corporate communications, with the adaptability to switch between each area regularly and apply best in class thinking to challenges and opportunities.

A Typical Day:

  • Create, manage and drive the execution of the overarching communications strategy and plan, continuously aligning with the global and regional business and marketing strategies
  • Direct and oversee the development and execution of market plans supporting Corporate Communications, Policy Communications, and Consumer Communications
  • Develop inspiring and compelling comms strategies to challenge the team and the business to achieve beyond our existing success
  • Provide strategic comms advice and counsel to our cross functional teams, collaborating with senior stakeholders from across the business (primarily Policy, Marketing, Business Operations) to work together to achieve goals.
  • Responsible for maintaining a clear organizational structure for the team and overall team performance and career development.

Your Expertise:

  • 12-15 years of experience within high performing international organizations - either with agencies or in-house roles
  • A team leader with both a record of leading high performing comms teams, and experience of working with cross-functional teams to drive success
  • A proven history of encouraging and developing innovative industry-leading thinking and turning it into executable plans and campaigns
  • Experience of operating in a high performing cross functional team, acting as counsel on all comms related matters and being proactive in elevating the work of comms across the region
  • A strong track record of developing inspiring goals that motivate team members to achieve personal and professional success
  • Forward thinking, innovative and creative - proactively shares perspective at all levels of the organization
  • Excellent problem solver with ability to anticipate future issues, unblock the most complex situations and facilitate drama-free environments where the team will thrive
  • German native speaker with fluent business English. Working knowledge of other languages within the region will be desirable.