Adidas MANAGER OMNI CHANNEL CATEGORY MARKETING 

Vietnam, Ho Chi Minh City 

437061499

Purpose & Overall Relevance for the Organization:

Drives cross-functional marketing execution. Influences the development of global GTM strategies through providing clear and relevant commercial input in terms of local consumer needs, market particularities, and channel needs.

Key Responsibilities

Category Merchandising

Deliver a powerful, complete, compelling, commercially viable local category range plan for the category assigned to support overall brand strategy, purpose and country business direction.

1. Develop a focused channel & account strategy for category responsible-for with consideration of product & price positioning, store locations, customer profiles and trade dynamics of each channel and/or key accounts.
2. Deliver accuracy in category range that caters to the channel and market’s needs with competitive pricing and profitable margins.
3. Define the product distribution strategy based on channel and/or account’s profile through clear global/hub guidelines and down to door level.
4. Manage category financial targets via delivering category forecast aligned with country business plans – focusing on net sales, margins, inventory, sell-out and market share; and device ways to achieve these targets.

Go-to-Market Process

Streamline Go-to-Market processes and provide feedback to SEA on process improvements to deliver accuracy in forecasts and buys when and where needed.

Align with in-country channel stakeholders on key Go-to-Market milestones and deliverables.

Support on in-country sample management for seasonal sell-ins and buy processes.

Category Performance

Uses category data analysis to action on gaps and opportunities on the assigned categories (pre-season and in-season).

Responsible for Sell-Through of category assigned and its campaigns and key products, triggering actionable points based on results with the objective of achieving targets.

Monitor market trends and competitor activities to identify opportunities and gaps that would develop/support local market growth.

Support Seasonal Category activation and Franchise calendar, including being consultant for Account SWB calendar

Market Share

Market P&L for category (NS, Std margin, Contribution)

Sell-out all channels

3-5 year category plan : achievement of key initiatives

Brand and key categories NPS

Execution excellence in brand concepts/ stories

Key Relationships

Knowledge, Skills and Abilities:

Result oriented

Strong problem solving ability

Planning and organizing skills

Relationship management

Project management skills

Data analytical and strong numerical skills

Strong presentation and communication skills

Professional Background/Experience:

Functional: At least 2-3 years of brand and/or product category management

Industry: Experience in consumer products, preferably Retail or FMCG

Proficient in excel, e.g., formulas such as vlookup

Knowledge on data analytics program a plus, e.g. PowerBI

Outlook: Intermediate

Word: Intermediate

Excel: Advanced

Powerpoint: Intermediate

Language Skills:

English: Fluent