MSD Assoc Director Digital Platform 

Kenya, Nairobi County, Nairobi 

435408423

Job Description

ROLE SUMMARY

• Under the guidance of the Head of Digital Customer Engagement, the Digital Platform Lead is a strategic role within the digital customer engagement team to oversee and develop digital engagement and marketing activities in improving business performance among various internal and external digital platforms.

ROLE RESPONSIBILITIES

• Build the strategies, roadmaps and value propositions for company digital platforms, to support the Customers and Consumer’s needs.
• Provide extensive digital expertise in online community management, including (but not limited to) various scenarios and touchpoints under private domain, public domain and omni-channel.
• Collaborate with ecosystem partnerships to explore and set up new model in physician/patient centric partnership & external opportunities, to achieve customer and consumer’s onboarding, mapping, retargeting and interactions.
• Build cutting-edge initiative and innovations in pharmaceutical industries for customer & consumer operations including digital acquisition, activations, and retentions.
• Responsible for key digital platforms campaigns, survey, branding and other activities, enabling brand teams and business units to drive business impact.
• Generate and maintain the digital assets generations in various formats on all company digital platforms, acting as the owner in ensuring the digital assets meet high standard of legal/compliance/medical requirements.
• Build and enhance new features and functionalities on platforms, in incorporating with companIT infrastructure and roadmap; ensure a seamless online journey and better customer/consumer experience improvement which can be measured by key platform metrics.
• As primary digital platform contact, liaise with various functions, global stakeholders and external partners. Success in the role is demonstrated by the ability to collaborate with business units and support growth.

Key Relationships and Interfaces

• Works in a matrixed environment and partners with internal and external partners from all levels including Business units, Legal, compliance, medical, IT and global teams, external digital and media partners.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Technology or related disciplines, overseas education or working experience.
• 7-10 year’s work experience in Consumer Operations in Internet companies or MNC.
• Innovative, strong strategic & analytical thinking, business-oriented mindset married with an entrepreneurial approach to getting things done is critical.
• Mature leadership and ability to motivate and manage a team. Strong ability to build trust with and influencing internal and external business partners.
• Team working capability with cross functional departments.
• Effective working in a fast paced and fluid environment that requires strong ownership, bias for actions, ability to prioritize, and deliver high quality results.
• Understanding in how to help sales force to improve their effectiveness empowered by digital.
• Fluent English and Mandarin is a must.

Current Contingent Workers apply

Not Applicable

*A job posting is effective until 11:59:59PM on the dayBEFOREthe listed job posting end date. Please ensure you apply to a job posting no later than the dayBEFOREthe job posting end date.

A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.