Draft and negotiate a broad range of marketing and advertising agreements including master vendor/professional services agreements, event sponsorships, speaker agreements, releases and licenses, co-marketing agreements, social media, talent, influencer/celebrity, content creation, licensing and various agreements related to media buying and advertising technologies.
Interface regularly with branding and in-house media management teams and other partners to provide advice and support with respect to digital media buying projects and initiatives.
Support and review of marketing and advertising campaigns copy and content (e.g., influencer campaigns) from concept through execution, and providing legal and regulatory compliance risk assessments, and propose creative solutions where applicable, to help advance business objectives in a risk-tolerant manner.
Active interest in, and a willingness to develop deep subject matter expertise in US regulations, industry guidelines and self-regulatory standards for marketing and advertising and their application across digital and traditional methods of advertising.
Understanding of the digital marketing ecosystem and the legal and privacy issues surrounding advertising technologies and social media platforms, including affiliate marketing, data collection and consent requirements.
Required qualifications, capabilities and skills:
At least 5 years of legal experience, including experience in contact drafting and negotiations.
Juris Doctor (JD) from an accredited law school.
Transactional experience drafting, negotiating and advising on vendor and supplier agreements.
Experience drafting, negotiating and advising on general matters relating to digital media, marketing and advertising.
Familiarity with IAB standards, guidelines and best practices, FTC and advertising regulations more generally.
Excellent verbal and written communication skills
Drafting and negotiation skills
Be able to simultaneously manage workloads, multiple clients’ demands and shifting priorities within a fast-paced, unpredictable and rapidly evolving environment.