Adidas SENIOR BRAND DIRECTOR 

Poland, Masovian Voivodeship, Warsaw 

425826611

Key Responsibilities

• Develop the local SBP with a focus on Category development to achieve commercial and brand objectives in line with global direction.
• Develop and steer the Go-To-Market seasonal plan by Channel and by Category.
• Lead key business drivers by managing volume, distribution and availability of key franchises.
• Constantly analyze & strengthen business performance and identify new opportunities to gain market share in multi-branded environments.
• Lead and steer the range selection process from the global range to market range and ultimately to land the best most credible and efficient range for EM South.
• Set up the business to deliver against Net Sales, Category growth and Go-In margin targets.
• Build strategic marketing pillars and initiatives to go after our strategic business plan.
• Conduct consumer research in order to build a strategic marketing plan that is within Global guidelines and targets local consumers to drive brand heat & product desire.
• Ensure effective and efficient use of the Marketing Working Budget (MWB) as well as the SWB (Sales Working Budget) and deliver against monthly forecasts.
• Build and manage the most credible and resonant Sports Marketing portfolio as well as an Entertainment & influencer marketing portfolio.
• Ensure use of the most optimal marketing mix and inspirational creative to land all Global and local campaigns (including brand activations, trade marketing, PR, paid media channels)
• In conjunction with Mediacom, ensure media spend is meeting all KPI’s and driving efficiency within our eCom P&L.
• Build, grow & sustain an engaged & active membership base for adiClub.
• Define organizational structure, set objectives, and manage workloads and results to achieve goals while adopting best practices and achieving continuous process improvement.
• Ensure high employee engagement at every level through effective motivation, coaching, training, and development of personnel in the team.

Key Relationships

• EM South Cluster GM
• EM South Cluster Commercial Channels (Retail, eCom, Wholesale & Export)
• EM South Cluster Finance & Demand Planning Teams
• Emerging Markets Brand Team
• Emerging Markets MD
• Mediacom & Creative & executional Agencies
• Athletes, Teams & key partners

KPI’s

• Brand desire measured through Google Share of Search
• Brand image measured through Kantar study and other research
• Market share in South Africa and other identified African Countries
• Net Sales and Go-in Margin
• Budget compliance
• Successful implementation of initiatives

Knowledge, Skills and Abilities

• Strong leadership & management skills
• Strong communication with direct reports and key stakeholders and strong presentation skills.
• Strong cross functional experience, across merchandising, marketing, sales and retail.
• Strong knowledge within the sports Industry and retail landscape.
• Expert understanding of South Africa and African Markets’ consumers, accounts, economic environment and commercial needs.
• Strategy – ability to provide input to and implement strategy.

Requisite Education and Experience / Minimum Qualifications

• 10 - 12 years of cross functional management experience ideally in merchandising/product (apparel/fashion/shoes), marketing, sales/retail required.
• Bachelor in related field required.
• Previous experience in managing a global matrix organization required, preferably in a FMCG industry.
• Industry experience beneficial.
• Good trend forecasting abilities.
• Excellent strategy development skills – concept, execution and implementation.
• Excellent communication skills – presentation, negotiation, relationship building.
• Strong consumer and trade marketing skills.
• Excellent decision-making skills applying initiative and creativity.
• Passion for sport/fashion and the adidas Brand.
• Leadership experience of large teams.