Ebay Product Marketing- Financial Services 

Cuba, Havana 

424125787

What you will accomplish:

• You are responsible for the product value proposition narrative, messaging content, proof point development, and for partnering with product and data teams to set up experiments to measure buyer and seller success on eBay’s ecommerce platform and to develop effective go-to-market strategies

• Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing

• Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation

• Develop product value propositions, narratives, customer messaging, naming and external facing proof points

• Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement

• Track customer engagement, product adoption, and business success post the loan distribution. Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand

• Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion. Build up the value proposition demonstrating the voice of the customer to optimize product marketing messaging and to advise on product recommendations

• Define key metrics for success, and track progress against goals for the product launches and in-market growth adoption of existing products or services

What you will bring:

• 5+ years of experience in product marketing, with at least 2 years using experiment methodologies and creating go-to-market and marketing execution to generate demand and adoption of new products or services

• Strong track record of developing product and go to market strategies C2C and B2C e-commerce companies; payments and financial services experiences are a plus

• Proven ability to drive innovation, execute projects with excellence

• Success working collaboratively with cross-functional teams, and excellent communication skills

• Strong data analysis skills and experience with customer research techniques

The pay range for this position at commencement of employment in California, Washington, or New York is expected in the range below.

$106,800 - $162,800

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