Adidas MANAGER BRAND COMMUNICATIONS / ACTIVATION APAC ADIDAS GOLF 

China, Shanghai, Yangpu District 

41817028

Purpose & Overall Relevance for the Organization:

The Brand communication manager is accountable for building the strategic marketing communication plan for Japan and APAC along with the brand calendar and overseeing all related activities for Japan. T

Key Responsibilities:

• Develop strategic plans for the marketing communication concepts and messages.
• Deep understanding of the Global brand calendar and modifying it into the APAC calendar in the APAC brand POV together with a senior manager and MD stakeholders.
• Attend the meeting held atadidas golf head office inCarlsbad(GTMSO) and actively join the discussion for future brand activation.
• Ensure that effective and considerate feedback is provided to GOLF HQ whenever requested. Lead the APAC team and consolidate all requests.
• Adaptglobal creativeand localize it with an effective Japanese tagline.
• Photoshoot and develop marketing creativesassets for APAC exclusive products alignedwith global adidas creative direction. Deliver them to APAC and JPN.
• Responsible for managing and supervising marketing assetsboth sell-in and sell-through.
• Ensure efficient execution plans within the scope of the allocated MWB budgets.

• Identify opportunities to streamline processes, enhance customer experience, drive e-commerce sales, and boost brand visibility.
• Collaborate closely with internal and external partners to ensure top-notch execution within set timelines and budgets.
• Have a comprehensive understanding of the in-store activities and report the situation to the responsible team and relevant functions.
• Have a comprehensive understanding of our competitors' activities vis-à-vis the responsible account and report to the responsible team and relevant functions.
• Oversee digital advertising performance, including bidding strategy, messaging, creatives, planning, and performance reporting.

Key Relationships:

Internal

• Brand Activation Japan + APAC Golf
• Golf Global HQ: Brand Communications
• Product Merchandising, Sports Marketing, and Finance in adidas Golf Japan

External

• Media Agency
• Advertising Agency
• Creative Agency

Knowledge, Skills and Abilities

• Brand Marketing experience/knowledgeminimum of 5 yrs
• Creative production management experience with a minimum of 5 yrs
• Understanding and knowledge of Wholesale business
• Willing to traveloverseas
• Passion for and understanding of sports and GOLF
• Strong supervisory, analytical, and research skills.
• Ability to analyze data and formulate action plans, including prioritization, expected outcomes, and scheduling within budget constraints.
• Proficient in presenting analyses, andaction plans and obtaining smooth alignments/sign-offs.
• Capability to foster strong relationships with stakeholders in Japan and the APAC region.

Requisite Education and Experience / Minimum Qualifications:

• University degree
• Business-level proficiency in English (written and verbal).
• Fluent in Japanese.