Citi Group VP Business Analytics - Digital Funnel Expansion Optimization Hybrid 

United States, Illinois 

417718370

This position is responsible to leaddigital funnel expansion and optimizationleveraging digital and analytical capabilities across products, marketing, and customer experiences across 25+ iconic retail Partners like The Home Depot, Best Buys, Macy’s, amongst others. This role is expected to build CRS digital engagement, experience and adoption KPIs / goals and roadmap planning along with funnel diagnostics, drivers’ analysis, tactics development, financial assessment and feasibility, design of experiments and drive executional focus and alignment across teams for implementation and value realization. The key business focus areas include:

• Digital Universe Expansion: prospects universe expansion though alternate channel strategy e.g., citi.com, paid social, offline to online etc.
• Reduce Funnel Drop-offs: drive funnel efficiencies through improving submission rates, UX/CX changes and underwriting,
• Improve post approval profitability: build tactics and strategies to improve customer profitability and value through optimizing activation rates, seamless onboarding experiences, improve 1st yr sales / transactions, reduce ones and dones’ etc.
• Additionally, the role is expected to drive digital marketing universe expansion and usage of digital servicing/product capabilities to market CRS product and services.

The individual will be responsible and accountable to drive key financial & operational KPIs, including, but not limited to: New Credit Applications, Funnel Efficiencies metrics, Acquisitions, Sales, Credit Penetration, Wallet Share, Revenue and Net Income. This role also requires leading our offshore team of highly talented individuals.

Specific responsibilitieswill include but are not limited to:

• Build CRS digital engagement, experience and adoption KPIs / goals and roadmap planning.
• Lead CRS Credit Card digital new accounts / funnel performance analytics, outlook and trends to inform further strategies to increase acquisition volumes.
• Build diagnostics frameworks and analytical insights to map underlying drivers, emerging risks and opportunities to drive growth.
• Drive efforts on ad hoc, time sensitive exploratory data analysis, confirmatory data analysis and/or qualitative analysis to provide additional insights and context on outlooks, underlying conditions driving current acquisition outlook and trends,
• Identifies data patterns & trends, and provides insights to enhance business decision making capability in business planning, process improvement, solution assessment, etc.
• Coordinate data gathering from external sources to inform analysis, and ensure that data is provided to appropriate teams to drive other analytic responsibilities,
• Cross-functional collaboration and driving programs to logic closure by identifying and rallying relevant teams, building consensus with functional and senior stakeholders and implementing recommendations
• Work with marketing, finance, and risk teams to optimize, enhance, and expand programs to drive new accounts application efficiency relative to retail transactions.
• Partner with the portfolio Chief Analytics Officers to deliver analytic solutions to business initiatives. Work with local and offshore resources and provide analytic leadership and project management.
• Support Business and Global Data Analytics functions in Audits and Business Control activities.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
• Document data requirements, data collection / processing / cleaning, and exploratory data analysis; which may include utilizing statistical models / algorithms and data visualization techniques

Qualifications:

• 6-10 years of experience
• Working experience in a quantitative field, Financial/Credit Card industry
• Experience in Digital funnel analytics and tools such as Adobe analytics, glass-box etc.
• Must have Demonstrated ability in data retrieving and manipulation as well as proficient analytical skills
• Excellent analytic ability and problem solving skills
• Proficient in Microsoft Office including excellent MS Excel skills to develop analytic presentations
• Excellent communication and interpersonal skills, be organized, detail oriented, and adaptive to matrix work environment

• Bachelor’s/University degree. Quantitative discipline (i.e., Engineering, Economics, Statistics, Mathematics, etc.). Graduate degree is preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Anticipated Posting Close Date:

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