Your responsibilities include:
- Lead, champion and drive the EKOS marketing strategies and new product commercialization in close partnership with Marketing Partners (global, strategy, upstream), Brand Activation (marketing communications), Clinical, Medical Education, Medical Affairs and other functional team members.
- Partner closely with Venous Field Marketing Managers in their efforts to establish PE Programs within our customers’ hospitals and grow the reach of the Ekos brand.
- Collaborate with and support the US sales and commercial organization; spend time in the field understanding commercial dynamics, building sales and customer relationships, and gathering actionable insights to inform marketing strategies.
- Serve as a clinical expert and functional advisor to external and internal customers. Develop strong relationships with multiple US and Global KOLs.
- Closely monitor the competitive PE landscape and, in collaboration with competitive marketing manager, develop marketing strategies to maintain a clear, differentiated value proposition in the marketplace.
- Track performance against objectives and plans, formulating new approaches and strategies as needed, including contingency plans for critical tactical plans. Provide timely financial analysis and direction to the sales management team highlighting customer level opportunities and risks in our top accounts.
- Utilize marketing fundamentals: market understanding, market segmentation, product positioning, message development, channel identification, tool and communication creation and execution to further business objectives.
- Exhibit professional maturity and help to foster an open, challenging, and positive environment that enables colleagues to be their best.
Required qualifications:
- 5+ years of medical device or product launch experience required
- BA/BS required
- Healthcare or medical device marketing experience, with demonstrated ability to develop deep clinical and commercial expertise in medical device therapies and products.
- Demonstrated success managing complex projects, incorporating diverse needs from numerous stakeholders and delivering on commitments
- Track record of success leading cross functional teams within a dynamic, matrixed and hybrid work environment
- Proven ability to influence and drive alignment across diverse teams to achieve consensus and execution of strategic initiatives
- Ability to travel about 30%, mostly domestic with limited international travel.
Preferred qualifications:
- Master’s/MBA preferred
- Excellent communication, collaboration, leadership and interpersonal skills
Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.