Bachelor's degree or equivalent practical experience.
11 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
11 years of experience in Experiment Design and Measurement/Attribution.
Preferred qualifications:
Experience with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc).
Experience in a client-facing role influencing across levels.
Knowledge of SQL, databases, and basic automation techniques (e.g., dashboards, automating custom reports, materializing tables).
Ability to analyze datasets and distill them into insights that are presented in a logical and compelling story.
Excellent written and verbal communication skills, with the ability to deliver simple and compelling stories to audiences of all levels.