PNC Process Improvement Consultant Senior - MarTech Adobe Workfront Lead 

United States, Pennsylvania, Philadelphia 

410477513

Position Summary: As a Process Improvement Consultant, Senior within the Marketing Operations team, you will be an expertise in Adobe Workfront and a strong focus on process innovation, you will play a pivotal role in streamlining marketing operations, improving workflows, and driving operational efficiencies through the effective use of marketing technologies. You will lead the implementation and optimization of Workfront and other marketing technology tools, ensuring the marketing team operates with maximum efficiency, creativity, and alignment with business goals.Responsibilities:
1. Workfront Administration & Optimization:
o Serve as the subject matter expert (SME) for Workfront, leading the configuration, customization, and continuous optimization of the platform to meet marketing needs.
o Troubleshoot issues related to Workfront and other integrated marketing tools.
o Perform general maintenance and updates of the Workfront solution
2. Product Managemento Owns, develops, prioritizes and maintains, a product backlog that enables development to support the overall strategic roadmap and value proposition.
o Articulate the product vision and strategy to all levels of the organization effectively.
o Work closely with Risk line of defense partners and stakeholders to mitigate risks and identify opportunities to implement and automate operational controls.
3. Process Innovation & Improvement:
o Challenge current marketing processes and workflows to identify opportunities for improvement and automation.
o Act as a change agent, ensuring smooth implementation of new marketing processes and tools, and driving user adoption.
o Lead cross-departmental workshops and training sessions to drive adoption of new tools, processes, and best practices.
4. Project Management & Collaboration:o Manage timelines, resources, and dependencies to ensure Workfront configuration and development projects are delivered on time and within scope.
o Communicate project progress, risks, and solutions to stakeholders at various levels of the organization.
o Act as the liaison between marketing and IT for technology-related projects, ensuring marketing's needs are fully understood and met.
5. Data & Reporting:
o Ensure data accuracy and integrity within Workfront and other marketing platforms.
6. Innovation Strategy:Preferred Qualifications:
Education and Experience:
o Bachelor’s degree in Marketing, Business, Information Technology, or related field. Master’s degree is a plus.
o 5+ years of experience in marketing operations, technology, or process management roles.
o 5+ years of hands-on experience with Workfront system administration and optimization is essential.
o 5+ years of product management/ownership of software solutions
o Proven track record in process mapping, innovation and driving operational efficiencies.
o Demonstrated ability to identify and apply best practices for tool utilization and adoption
o Adobe Workfront Core Certification or other Adobe technologies is a plus.Technical Skills:
o In-depth understanding of Adobe Workfront object types, including custom forms and approval workflows, templates, durations, work effort/planned hours.
o Expertise in configuring and customizing Workfront, including workflows, integrations, templates, and reporting. Familiarity with other marketing technologies (e.g., Adobe Creative Cloud, CRM systems, digital asset management platforms) a plus
o Familiarity with native connectors and other Adobe Workfront products and services Strong data analysis skills with experience creating dashboards and reports.Analytical skills:
o Strong problem-solving abilities.
o Ability to think strategically and analytically, with a keen attention to detail.
o Strong problem-solving skills and the ability to draw insights from complex datasets.

Job Description

• Consults with the Line of Business to evaluate and execute on an organization's complex operations or technology processes through the development of end-to-end solutions that optimize process efficiency, reduce processing time, and mitigate risks.
• Conducts complex business diagnostics to identify, quantify and prioritize value creation project. Cultivates and presents business case, implementation deliverables, cost-estimates, and cost-benefit analysis to influence senior leadership on process improvement opportunities that will assist in accomplishing business objectives in a more efficient manner.
• Uses comprehensive view of organizational processes to facilitates the redesign of complex, cross-functional projects. Understands and develops an end-to-end solution that encompasses all aspects that a process may touch including facets of operations and business systems.
• Leads efforts to improve the quality and/or minimize process cost. Utilizes data analysis and process modeling to craft appropriate solutions that meet business requirements. Executes on findings by preparing and presenting optimization efforts to governance committees for approval. Assess risks associated with current and proposed processes against business objectives and ensures alignments with the bank's and unit's risk appetite and risk management framework.
• Consults business partners to ensure that introduction of new process is smooth and effective, and sustains or improves quality of output. Mentors individuals and teams to build capabilities. Leverages strong relationships with the Line of Business to ensure continuous improvement after initial implementation.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and requiredneeded to be successful in this position.

Change Management, Corporate Governance, Data Analytics, Process Efficiencies, Process Improvements, Risk AssessmentsAnalytical Thinking, Consulting, Effective Communications, Flexibility and Adaptability, Influencing, Organizational Change Mgt, Organizational Savvy and Politics, Problem Solving, Project ManagementRoles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.No Required Certification(s)No Required License(s)PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility*: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

California Residents

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