- Identify opportunities for for designing future displays and validate user value proposition through proof-of-concept prototyping.- Define requirements, architectural designs, KPIs and performance metrics for data, AI/ML and simulation of displays for future Apple products.- Develop SW tools for modeling display systems including display pipeline processing, calibration, display driving, optics and manufacturing.- Coordinate and assist in bring-up, debug, manufacturing, test, calibration & verification plans to ensure high quality systems are delivered- Thoroughly document and support each of above steps