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IBM Product Marketer New Client Acquisition NCA 
India, Karnataka, Bengaluru 
401420135

24.06.2024

Your Role and Responsibilities
As the Product Marketing for new client acquisition, you will work on a highly skilled and dedicated cross functional team whose mission is to acquire new clients primarily through an inbound motion and product-led growth (PLG) approach to drive incremental revenue growth outside our core client base and build a flywheel for sustainable long-term growth.

Your responsibilities include, but are not limited to:
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Required Technical and Professional Expertise

  • Excellent writing skills for long-form and short-form content
  • 2+ years of experience in B2B marketing, sales, or content
  • Technology background with a foundational understanding of cloud-related concepts and software
  • Strong collaboration skills to work across different functions of the business


Preferred Technical and Professional Expertise

  • Bachelor’s degree
  • Strong understanding of one or more of the following software products: generative AI, hybrid cloud, data and analytics, security, supply chain, or sustainability

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