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IBM Product Marketer New Client Acquisition NCA 
India, Karnataka, Bengaluru 
288193506

24.06.2024

As part of the IBM team in Bangalore, you will jumpstart a global career by joining an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative AI or hybrid cloud, while driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.Your Role and Responsibilities
As a Product Marketer for new client acquisition,

Your responsibilities include, but are not limited to:

  • Market Expertise: Build expertise on the target market and audience for your products and develop strategies to drive new client acquisition.
  • Strategic Planning: Support the creation and execution of plans that align with business goals, driving acquisition by leveraging the Marketing Business Plan and targeting new clients effectively
  • Partner Collaboration: Support efforts to tap into partner networks to gain exposure to a wider audience to acquire new clients. Build strong alignment with digital sales and create content based on sales plays with a focus on progressing existing clients and prospecting new ones
  • Client-Facing Deliverables: Develop and deliver innovative product use cases that differentiate us from competitors. These deliverables include compelling messaging through web content, client presentations, analyst proof points, product demos, event kits to attract for new client acquisition

Required Technical and Professional Expertise

  • Experience effectively communicating ideas in writing to different audiences in both long-form and short-form
  • Ability to articulate a point of view concisely and effectively using differentiated messaging
  • Technology background with a foundational understanding of cloud-related concepts and software
  • Experience collaborating with teams of different backgrounds and expertise to achieve a common goal


Preferred Technical and Professional Expertise

  • An understanding of go-to-market strategies
  • Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics