IBM Product Marketer New Client Acquisition NCA 

India, Karnataka, Bengaluru 

288193506

Your responsibilities include, but are not limited to:

• Market Expertise: Build expertise on the target market and audience for your products and develop strategies to drive new client acquisition.
• Strategic Planning: Support the creation and execution of plans that align with business goals, driving acquisition by leveraging the Marketing Business Plan and targeting new clients effectively
• Partner Collaboration: Support efforts to tap into partner networks to gain exposure to a wider audience to acquire new clients. Build strong alignment with digital sales and create content based on sales plays with a focus on progressing existing clients and prospecting new ones
• Client-Facing Deliverables: Develop and deliver innovative product use cases that differentiate us from competitors. These deliverables include compelling messaging through web content, client presentations, analyst proof points, product demos, event kits to attract for new client acquisition

Required Technical and Professional Expertise

• Experience effectively communicating ideas in writing to different audiences in both long-form and short-form
• Ability to articulate a point of view concisely and effectively using differentiated messaging
• Technology background with a foundational understanding of cloud-related concepts and software
• Experience collaborating with teams of different backgrounds and expertise to achieve a common goal

Preferred Technical and Professional Expertise

• An understanding of go-to-market strategies
• Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics