Capital One Senior Manager Technical Product Marketing 

United States, Virginia, Richmond 

394129450

What you’ll do

• Be the subject matter expert on key data security product areas, understanding both technical and business implications.

• Collaborate with Product Management, Brand Marketing and Business Development to align on vision, strategic priorities, roadmap, use cases, market segmentation and success metrics.

• Drive competitive intelligence — conduct in-depth research on competitors, monitor industry and market trends, and make informed recommendations on positioning, and pricing

• Develop and maintain competitive intelligence assets including battlecards, competitor profiles, SWOT analyses, and win/loss insights

• Support Analyst Relations Strategy - Prepare briefings, respond to inquiries, and help shape market perception and narratives with key market analysts in collaboration with the Comms team.

• Contribute to Go-To-Market plans and product releases, managing cross-functional execution.

• Analyze data from product usage, campaigns, content engagement and market insights to optimize performance and ROI metrics

• Craft compelling product messaging frameworks to inform content development that engages a variety of personas across the customer experience journey.

• Produce high-quality long and short form external-facing content, including: videos, blogs, thought leadership, case studies, customer PPTs, demos and website content, among others.

• Lead Customer Advocacy efforts - build and drive community engagement through forums, meet-ups, events, and relevant platforms.

• Collaborate with Sales and Customer Success teams to support enablement efforts and improve customer engagement.

Basic Qualifications

• At least 5 years of product marketing experience in the B2B security, cloud, or SaaS industry.

• Bachelor’s Degree

• At least 5 years of experience executing GTM strategies and launching enterprise products.

Preferred Qualifications

• 8+ years of experience marketing cybersecurity products like data protection, identity and access management (IAM), or cloud security solutions.

• Strong understanding of the competitive landscape within the data security market, including key players, their strengths and weaknesses, and emerging trends.

• 8+ years of experience identifying customer pain points and developing product positioning that addresses their security needs.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.