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BMC 6sense Marketing Campaign Strategist United States, Texas 386894395
Yesterday
Description and Requirements
CareerArc Code
As the 6sense Marketing Campaign Strategist for BMC, you will be responsible for leveraging the 6sense platform to design and execute targeted, account-based marketing (ABM) campaigns, utilize data-driven insights to identify high-value accounts, personalize messaging, and optimize engagement across multiple channels, with the primary goal of driving qualified leads, pipeline, and revenue for a B2B SaaS company.
Here is how, through this exciting role, YOU will contribute to BMC's and your own success:
- Leverage a thorough understanding of 6sense features, including intent data, account scoring, and campaign orchestration to create and deliver successful global campaigns as well as acting as a trusted advisor to the wider marketing organization for their use of 6sense.
- Use 6sense's AI capabilities to identify key target accounts, including decision-makers and influencers, based on buying intent data and firmographic information.
- Create personalized, multi-channel marketing campaigns tailored to specific accounts, leveraging email, website content, social media, paid advertising, and other channels.
- Collaborate with content teams to develop relevant and engaging content that resonates with target accounts at different buying stages.
- Segment accounts based on demographics, buying behavior, and intent signals to deliver highly customized messaging.
- Monitor campaign performance, analyze data, and make adjustments to maximize ROI and achieve desired results.
- Track campaign metrics, generate reports, and provide actionable insights to stakeholders on campaign effectiveness.
To ensure you are set up for success, you will bring the following skillset & experience:
- You hold a Bachelor’s degree in Marketing, Business or related field; MBA a plus.
- You have 5+ years of direct hands-on 6sense experience in building successful account-based campaigns and strategies, optimizing performance, and creating detailed reports and analysis.
- You can analyze large datasets, extract key insights, and translate data into actionable campaign strategies.
- You are familiar with marketing automation platforms (e.g., Eloqua, Salesforce Marketing Cloud, Marketo) to manage campaign workflows.
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