The role will have responsibilities to drive iPhone business growth through 2 key areas:1. Sales Initiatives and Special Projects- Identify and implement projects to drive sales growth of iPhone within the country- Lead cross-functional engagement with various functions within sales (like Affordability, Finance) as well as outside sales like Marketing, Services to take the identified initiatives to closure- Support Business Manager (BM) to plan and review LOB performance on a weekly basis and quarterly basis incl. independent handling of entire LOB, as and when required2. Channel Comms- Develop channel communication plans focused on sales offers and affordability, which will help accelerate sales of iPhone in the country- Ensure flawless roll-out of our channel communication plans through all channels, in line with defined global marketing guidelines- Manage day-to-day operational aspects of our comms plan incl. liaising with business partners and media & advertising agencies (if required) for timely and efficient delivery of the plans- Define and measure return on investment of various sales comms activities (traditional as well as new age media)- Benchmark industry standard methodologies and latest market development, to propose new comms to stimulate iPhone sales