PayPal Sr Lead Product Manager 

United States, New York, New York 

380061993

Responsibilities
• Define the ad targeting product roadmap from ideation through launch, prioritizing initiatives that maximize revenue and customer satisfaction.
• Translate business objectives into clear product requirements; lead cross functional groups through planning, pre mortems, and post mortems to ensure timely delivery.
• Partner with Ad Sales, Marketing, Product, Operations, Engineering, Legal, Privacy, and Compliance to guarantee alignment with strategic goals and regulatory standards.
• Drive enablement & training for our targeting offerings both with internal sales & customer success teams and externally with clients
• Lead product marketing efforts—crafting positioning, sales collateral, training materials, and launch plans to drive adoption and revenue growth.
• Conduct continuous analysis of market trends, competitor offerings, and customer feedback to inform product strategy and positioning.Qualifications
• 10+ years in Product & Product Marketing for advertising
• Proven track record defining and launching ad targeting & tech at scale
• Hands on experience with machine learning or data science workflows applied to audience segmentation and targeting.
• Excellent communication skills, with experience presenting to senior leadership and external stakeholders.
• Deep understanding of privacy regulations (GDPR, CCPA) and ad ecosystem standards (IAB, MRC).
• Ability to navigate ambiguity, influence without authority, and drive consensus across global teams.
• Bachelor’s degree required; MBA or advanced degree preferred.

Essential Responsibilities:

• Drives product strategy with cross-functional stakeholders consistent with the shared vision for the product.
• Plans and implements the architectural roadmap that balances innovative design and technical implementation, while balancing regulatory requirements, time-to-market, meeting customer needs and product profitability.
• Assesses the customer experience and customer needs in product requirements and decision making.
• Sets up data gathering mechanisms relative to the metrics that inform the success of products including usability studies, research and market analysis.
• Leads workstreams to include analytics, customer discovery, market research and competitive analysis to drive data-driven decision-making.
• Oversees product profitability measures, including budget.
• Plans operational mechanisms that drive execution and accountability including Product Reviews, Operating Reviews, and Business Reviews. Interfaces with product leadership as needed.
• Partners with content strategists, data scientists, product designers and user experience researchers.
• Maximizes efficiency in a constantly evolving environment where the process is fluid and creative solutions are the standard.

Minimum Qualifications:

• Minimum of 12 years of relevant work experience and a Bachelor's degree or equivalent experience.

Travel Percent:

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .

The US national annual pay range for this role is $169,500 to $291,500

Our Benefits:

Any general requests for consideration of your skills, please

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