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Adidas SR SPECIALIST CTC RUNNING OUTDOOR & SPS 
United States, Colorado, Denver 
377993556

Yesterday

Purpose & Overall Relevance for the Organization:

Key Responsibilities:

· Generate and consolidate market and financial insights (incl. sell-out data), to inform category strategy, transforming it into actionable insights for category and commercial teams.

· Own the input of country range selection into planning systems, enabling a seamless end-to-end sell-in process.

· Monitor and report category performance in-season, identifying risks and opportunities to optimize sell-through.

· Support the preparation of the sell-in process including: sales and marketing meeting presentations, Sell-in tools and relevant packages and exclusives. Support to Local Account

· Be the owner of key operating processes and reporting for the category, such as tracking category financials, sell out performance, market share, among others to take timely corrective actions if needed and/or provide correct visibility for key stakeholders.

· Be the key contact for local commercial and brand activation teams for the assigned category for the country, with a clear overview of the execution in the market, key channels and accounts through frequent trade and digital visits/review.

· Provide any required scenario analysis related to the Category, and participate of 90-60-30 meetings to be fully on board on a Brand Activation perspective on status of the category, and take corrective actions in case they are necessary.

· Lead category activation planning in collaboration with Brand Comms, Omni, and channels teams.

· Manage campaign calendars and launch timelines, communicating changes and coordinating execution across functions.

· Ensure product availability by aligning with supply chain, demand planning, and account teams.

· Support discount and inventory strategies, including slow mover management and license expiration considerations.

· Facilitate cross-functional meetings and communications, acting as the central connector between CTC, channels, and brand teams.

Key Relationships:

· CTC Category Leads

· Marketing Operations

· Brand Comms, SPOMA and Omnichannel Teams

· Sales team

· Demand Planning

· Supply Chain team

· Channels

Knowledge Skills and Abilities:

· Marketing principles: Understanding of basic marketing concepts, campaign planning, product lifecycle management, market dynamics, strategies, and tactics.

· Market research: Knowledge of techniques for gathering and analyzing market data and category execution. Proven strong analytical skills and reporting capabilities, focus on business and commercial KPIs.

· Communication: Strong verbal and written communication skills for creating presentations for key stakeholders and collaborating with team members.

· Project Management: Ability to manage multiple projects, deadlines, drive cross-functional alignment, and stakeholders effectively.

· Technical Skills: Proficiency in Microsoft Office Suite, particularly in Excel.

· Key Abilities: Analytical thinking, Stakeholder management, Problem Solving, Time Management, Adaptability and Detail oriented.

Requisite Education and Experience / Minimum Qualifications:

· University degree or equivalent education

· Minimum 2 years of experience in category management, marketing, or commercial operations

· English (Intermediate - advanced)