Your Role and Responsibilities- Manage a team of Product Managers to successfully achieve business objectives.
- Prioritize, develop and execute product-led growth and go-to-market plans.
- Plan, package and launch digital capabilities into the market to drive product previews and product-qualified leads.
- Work with customers and business partners to promote product capabilities, understand pain points, and support partner driven lead generation activities.
- Conduct market research, competitive analysis, and customer interviews to inform product strategy.
- Collaborate with marketing leaders to optimize the digital journey for prospective customers in order to convert a high percentage of them to paying customers.
- Collaborate with digital sales and enablement leaders to optimize early-stage sales interactions with prospects to ensure they receive knowledgeable follow-up and fast access to demo opportunities once qualified.
- Collaborate with development and design leaders to build and continuously improve product trials, instrument products for usage tracking, and continually analyze usage data for insights and opportunities for improvement.
- Collaborate with customer success leaders to optimize onboarding and the overall digital experience of working with IBM.
Required Technical and Professional Expertise
5+ years experience in each of the following:
- Product management, product marketing or other customer-facing roles
- Ability to lead teams to achieve business objectives
- Excellent written communication skills
- Experience working directly with customers and sales teams
- Interpersonal skills to bridge the gap between technical and business focals
- Effective problem-solving and organizational skills
- Ability to self-manage, prioritize, and move forward in the face of ambiguity
- Confident and engaging speaker with the ability to influence others
Preferred Technical and Professional Expertise
- Experience managing a team of direct reports
- Experience with PLG, GTM, SaaS, Application Integration, iPaaS, B2B Integration, APIs, AI
- Experience with product instrumentation for usage tracking
- Excellent mentor