Bachelor's degree or equivalent practical experience.
11 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
Preferred qualifications:
Experience working closely with senior clients, advising on marketing/business performance within the Food, Beverage and Restaurant space, and influencing decisions leveraging insights and measurement.
Experience performing marketing experiments, return on investment/financial modeling, and using statistical analyses to drive impact.
Experience with online advertising (Search, Display, Video/TV), website analytics (e.g. Google Analytics), or brand analysis techniques.
Familiarity with both brand and performance marketing and measurement solutions (e.g., MMM, Experiments, MTA, incrementality, etc.).
Strong written and verbal communication skills with comfort delivering simple and compelling stories to senior and executive leadership.