EY Marketing & Strategy Specialist - Service lines solutions 

Canada, Ontario, Toronto 

339505482

In your day-to-day activities, you’ll find yourself building and activating omni-channel marketing campaigns to build external visibility around our four service lines, while driving internal education and awareness for relevant stakeholders. And you’ll be expected to contribute best-in-class ideas and collaborate as a get-it-done team member who’s committed to executional excellence to deliver bold, measurable results.

Your key responsibilities

• 
  Understand the service line strategies set by leadership and activate EY campaigns that best align to the leadership’s goals and priorities.
• Connect the dots across portfolios to support campaigns and programs that link brand to demand.
• Collaborate with a multidisciplinary team to bring global and national EY campaigns to life.
• Develop and write a range of strategic external and internal communications designed to connect with the firm’s values, goals and priorities. This includes articles, leadership messages, talking points, briefing documents, decks, pitch books, and more.
• Organize and execute webinars and events for various audiences, leveraging different tools and formats for maximum engagement.
• Evaluate and manage sponsorship opportunities to strategically support existing programs and elevate our brand in the market.
• Conduct market research to support sales and marketing efforts.
• Support the development of thought leadership, articles and market-facing content.
• Create PowerPoint presentations, including client decks, and internal team presentations.
• Continuously identify new opportunities and bring fresh ideas for improvement.
• Develop and recommend approaches for project implementation and execution, developing processes that can be exported to other teams.
• Track and report ROI on all campaigns, programs, events, sponsorships and marketing efforts.
• Help manageand work collaboratively with a coordinator to prioritize campaigns and deliver results.

What we look for

• Well-rounded marketing athlete with excellent problem-solving skills and a flare for the creative
• Good with numbers; able to understand business data and perform basic analysis
• Enthusiastic team player who thrives on new challenges, big ideas, and curiosity
• Ability to quickly learn and understand all facets of EY’s business
• Excellent written and oral communication skills, with the confidence to present at all levels
• Superior writing skills and the ability to develop materials that are clear, concise and make an impact
• Ability to build and foster collaborative relationships (internally and externally), including firm leaders
• Bachelor's degree in business administration, marketing, communications or relevant combination of experience and education
• 5+ years of marketing experience creating, implementing and measuring high-quality brand experiences, campaigns and programs that drive revenue and build relationships.
• B2B experience an asset. Professional services marketing experience preferred.
• Strong stakeholder management skills; comfortable working with senior leaders
• Experience building a marketing plan from the ground up and executing on all tactics
• In-depth knowledge of marketing trends, sponsorship, event management and measurement (analytics, dashboarding, reporting, etc.)
• Strong project management skills with the ability to navigate competing projects with ease
• Knowledge of both traditional and non-traditional marketing channels
• Business development and growth mindset, with exceptional work ethic
• Experience working in a fast-paced, complex environment
• Strong organization and time management skills with the ability to prioritize
• Strong team playerwith the ability to work independently and remotely effectively